AI Video Production & Ads
Learn to make short video ads with AI the way a small agency does: brief, script, storyboard, AI presenter, AI voiceover, AI-generated product shots, edit, quality check and delivery. Over 4 weeks (20 hours) you work through Indian business briefs, from a Surat cafe and a fitness studio to a D2C footwear brand and a skincare launch, using HeyGen, ElevenLabs, Runway, Kling AI, Pika, InVideo AI, DaVinci Resolve and Descript. Every module ends with a graded practical task, and you finish with a client-ready capstone campaign and a portfolio of at least two finished 15-30 second ads to show employers. You also learn what most tool tutorials skip: spotting AI artifacts, budgeting generation credits, and staying within consent, copyright and commercial-use rules. Sora is covered as a case study of a discontinued tool. Every task that needs paid credits has a free-tier or approved-asset path. No coding or editing experience is needed; DaVinci Resolve needs a laptop or desktop.
- Duration: 4 weeks
- Modules: 12
- Fee: Rs 9,999 (about Rs 1,666 a month on EMI)
- Field: AI & Automation
Roles this track prepares you for
- AI Video Editor
- Video Producer
- Video Ads Specialist
Curriculum
- AI Video Ad Foundations: Brief, Script and Storyboard - Week 1. How an AI-assisted video ad is made from brief to delivery, what AI video does well and where it fails, the consent and honest-claims rules every ad must follow, and how to turn a client brief into a timed 20-second script and a four-scene storyboard.
- How an AI video ad gets made: brief to delivery
- What AI video does well, where it fails, and the consent rules
- From client brief to a 20-second ad script
- Storyboards, shot lists and scene timing
- HeyGen: AI Presenter Ads - Week 1. Choosing an authorized stock or consented avatar, writing presenter scripts that sound human, composing the presenter scene with background and branding, and reviewing lip-sync, voice and framing before export.
- AI avatars: choosing an authorized presenter
- Writing presenter scripts that sound human
- Building the presenter scene: framing, background and brand
- Reviewing lip-sync, voice and delivery before export
- ElevenLabs Voiceover and Audio-Visual Sync - Week 1. Choosing an AI voice for the audience, controlling pacing, pauses and pronunciation through the script, working in Hindi, English and Hinglish, and syncing narration with visuals, captions and scene cuts. Ends with Assignment 1, the AI Presenter Ad Kit.
- Choosing the right AI voice for the audience
- Pacing, pauses and pronunciation through your script
- Hindi, English and Hinglish voiceovers
- Syncing narration, visuals, captions and scene cuts
- Video Prompt Engineering and Runway - Week 2. Building structured video prompts from subject, action, setting, camera, lighting and mood, directing camera moves, generating with Runway from text and from images, and iterating inside a fixed credit budget.
- Anatomy of a video prompt: subject, action, setting, style
- Camera moves and lighting: dolly, pan, orbit, tilt
- Runway: text-to-video and image-to-video
- Iterating on a credit budget and judging outputs
- Kling AI: Product Motion for D2C Brands - Week 2. Using Kling AI's current generation modes for product ads, keeping a product consistent with reference images, directing motion and camera paths, and spotting motion artifacts before a client does. Runway or Pika is the fallback if Kling access changes.
- Kling AI generation modes for product ads
- Reference images and keeping the product consistent
- Spotting motion artifacts before a client does
- Pika Transitions and Choosing the Right AI Tool - Week 2. Animating images and creative effects in Pika, planning keyframe transitions from a start frame to an end frame, choosing the right AI video tool for a business brief, and understanding free tiers, watermarks and commercial-use rights. Ends with Assignment 2, the Product Video and Motion Kit.
- Pika: animating images and creative effects
- Keyframe transitions: from start frame to end frame
- Choosing an AI video tool for a business brief
- Free tiers, watermarks and commercial-use rights
- InVideo AI: Script-to-Video First Cut - Week 3. Prompting InVideo AI for a complete first draft, reviewing the stock footage, scenes and narration it picks, and refining the draft with edit commands and branding into a usable first cut.
- Prompting InVideo AI for a first cut
- Reviewing stock footage, scenes and narration
- Refining a draft with edit commands and branding
- DaVinci Resolve: Social Media Ad Editing - Week 3. Setting up a DaVinci Resolve project, importing, trimming and arranging scenes, adding titles, captions and a CTA end card, balancing voice and music, and adapting the ad to 9:16, 16:9 and 1:1 with safe zones and the right export settings.
- DaVinci Resolve basics: project, import, trim and arrange
- Titles, captions and CTA end cards
- Balancing voice, music and sound effects
- 9:16, 16:9 and 1:1: safe zones and export settings
- Descript: Transcript-Based Editing - Week 3. Editing video by editing its transcript, removing filler words, long pauses and repeats without breaking meaning, and producing accurate captions and exports. Ends with Assignment 3, the Social Media Video Advertising Kit.
- Editing video by editing its transcript
- Removing filler words, long pauses and repeats
- Captions, review and export from a transcript
- Ad Strategy, Hooks and Creative Testing - Week 4. What Sora's discontinuation teaches about depending on one tool, positioning a product for an audience, writing hooks that stop the scroll, reading basic ad metrics, and planning a fair A/B test of two creatives without inventing results.
- The Sora case study: what a shutdown teaches creators
- Positioning, audiences and hooks that stop the scroll
- Reading ad metrics: reach, views, CTR, CPC and conversions
- Planning a fair A/B test of two hooks
- Client Pricing, Quality Assurance and Rights - Week 4. Scoping a client video project, pricing it from time, tool credits, subscriptions and licences, catching visual, caption and audio defects before delivery, and checking consent, copyright and commercial-use rights. Ends with Assignment 4, the Client-Ready Production Plan.
- Scoping a client video project: deliverables and revisions
- Pricing a project: time, tool credits and margins
- Quality assurance: catching defects before delivery
- Licences, consent and the delivery checklist
- Capstone: AI Video Ad Campaign for an Indian D2C Brand - Week 4. Plan, produce, check and present a client-ready short-form ad campaign for a fictional Indian D2C product launch, building on your weekly work and using at least three accessible tools or approved classroom workflows.
- Capstone brief: audience, objective and production plan
- Producing and assembling the hero ad
- Final QA, format adaptation and client presentation
Frequently asked questions
How long is the AI Video Production & Ads course?
It runs for 4 weeks, with 12 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the AI Video Production & Ads course cost?
The fee is Rs 9,999, or about Rs 1,666 a month on EMI.
What will I build in AI Video Production & Ads?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does AI Video Production & Ads prepare me for?
It prepares you to apply for roles such as AI Video Editor, Video Producer, Video Ads Specialist. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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