Meta Ads Specialist
A beginner-to-job-ready course in Meta advertising for Indian businesses. Learn Meta account setup, Ads Manager, campaign objectives and structure, Advantage+ campaigns, audiences, custom audiences, lookalikes and retargeting, creatives and copywriting with AI tools, budgets and bidding, Meta Pixel, Conversions API and Events Manager, catalog and dynamic product ads, lead generation and WhatsApp ads, A/B testing, attribution, reporting and campaign profitability. Build campaign drafts, tracking plans and client reports for local businesses, D2C brands, e-commerce sellers, service providers and agencies, with Surat and Gujarat scenarios. No live ad spend is required, and no results, ROAS or income are guaranteed.
- Duration: 12 weeks
- Modules: 10
- Fee: Rs 12,999
- Field: Digital Marketing
Roles this track prepares you for
- Meta Ads Executive
- Performance Marketing Executive
- Paid Social Specialist
- Social Media Ads Executive
- Digital Marketing Executive
- Facebook Ads Specialist
- Performance Marketing Analyst
- Paid Media Executive
- Paid Social Executive
- E-commerce Marketing Executive
Curriculum
- Meta Advertising Foundations and Account Setup - Understand how Meta ads work across Facebook, Instagram, Messenger and WhatsApp, set up a business portfolio and ad account, find your way around Ads Manager, and learn the advertising policies, account quality rules and security basics.
- How Meta Ads Work: Where Ads Run and How the Auction Decides
- Business Portfolio, Business Suite, Pages, Instagram and Ad Account Setup
- Ads Manager Walkthrough: Campaign, Ad Set and Ad Levels
- Meta Advertising Policies, Account Quality and India Restrictions
- Payments, Roles, Permissions and Account Security
- Objectives, Campaign Structure and Advantage+ - Choose the right campaign objective for a business goal, build campaign structures for 2026 using Advantage+ and manual setups, set Advantage+ audience, placements and budget, understand how Andromeda and creative diversity change structure, and plan accounts for local, D2C and service clients.
- The Six Campaign Objectives: Choosing by Business Goal
- Campaign Structure in 2026: Advantage+ Sales, Leads and Manual Setups
- Advantage+ Audience, Placements and Budget
- Andromeda and Creative Diversity: What Changes for Structure
- Account Structures for Local Business, D2C and Service Clients
- Audiences, Targeting Signals and Retargeting - Research Indian audiences, use detailed targeting as a suggestion, build custom audiences from websites, customer lists, engagement and WhatsApp, use lookalike and Advantage+ audience signals, and plan retargeting with exclusions.
- Audience Research for Indian Customers: Personas, Language, Location
- Detailed Targeting as Suggestions: Interests, Behaviours, Exclusions
- Custom Audiences: Website, Customer Lists, Engagement and WhatsApp
- Lookalike and Advantage+ Audience Signals
- Retargeting and Exclusion Strategies
- Creatives, Copywriting and AI Creative Tools - Learn ad formats, build creative concepts and hooks with real diversity, write copy in English, Hindi, Gujarati and Hinglish, use Advantage+ creative and AI tools with human review, run a creative workflow with UGC and the Ads Library, and manage testing and fatigue.
- Ad Formats: Reels, Stories, Feed, Carousel and Collection
- Creative Strategy: Concepts, Hooks and Creative Diversity
- Copywriting for Indian Audiences: English, Hindi, Gujarati and Hinglish
- Advantage+ Creative and AI Tools: Image, Video, Dubbing, Music
- Creative Workflow: UGC, Partnership Ads and Meta Ads Library Research
- Creative Testing, Fatigue and Refresh Cycles
- Pixel, Conversions API and Events Manager - Understand Meta Pixel, Conversions API, datasets and Events Manager, set up standard events and parameters, install tracking on Shopify, WordPress and custom sites, deduplicate and test events, and handle privacy, consent and data use with awareness of Indian rules.
- Tracking Foundations: Pixel, CAPI, Datasets and Events Manager
- Standard Events, Parameters and Event Match Quality
- Pixel and CAPI Setup: Shopify, WordPress and Custom Sites
- Deduplication, Test Events and Tracking QA
- Privacy, Consent, DPDP Awareness and Ad Data Policy
- Budgets, Bidding and Optimization - Plan budgets for testing and scaling, choose bid strategies, understand the learning phase and delivery problems, and use AI-powered optimization tools such as the opportunity score and recommendations with judgement.
- Budget Planning: Daily vs Lifetime, Campaign Budget and Test Budgets
- Bid Strategies: Highest Volume, Cost Goal, ROAS Goal and Bid Cap
- Learning Phase, Delivery Issues and Scaling
- AI-Powered Optimisation: Opportunity Score and Recommendations
- E-Commerce: Catalog, Dynamic Ads and Sales Campaigns - Set up catalogs and product feeds, run Advantage+ catalog ads and dynamic product ads, build Advantage+ sales campaigns for D2C brands and sellers, plan retargeting funnels and festive campaigns, and reconcile conversion tracking with real orders.
- Catalog Setup: Commerce Manager, Product Feeds and Shopify Sync
- Advantage+ Catalog Ads and Dynamic Product Ads
- Advantage+ Sales Campaigns for D2C and E-Commerce Sellers
- Retargeting Funnels, Offers and Festive Campaign Planning
- E-Commerce Conversion Tracking and Order Reconciliation
- Lead Generation, WhatsApp and Local Business Ads - Run lead ads with instant forms and Advantage+ leads campaigns, improve lead quality and CRM handoff, set up click-to-WhatsApp ads and conversation flows, plan around WhatsApp costs and free entry point windows, and run campaigns for local businesses and service providers.
- Lead Ads: Instant Forms, Website Leads and Advantage+ Leads Campaigns
- Lead Quality: Form Design, Qualification and CRM Handoff
- Click-to-WhatsApp Ads: Setup, Welcome Messages and Conversation Flows
- WhatsApp Costs, Free Entry Point Windows and Conversation Tracking
- Local Business Campaigns: Radius, Call Options and Walk-in Tracking
- Testing, Attribution, Reporting and Profitability - Run split tests and experiments, understand attribution in 2026, calculate core metrics, work out campaign profitability and break-even ROAS, troubleshoot delivery, tracking and rejections, and build honest client reports.
- A/B Testing and Experiments: Creative, Audience, Placement
- Attribution in 2026: Click, Engage-Through, View and Incremental
- Core Metrics: CTR, CPC, CPM, CPA, ROAS and Conversion Rate
- Campaign Profitability: Margins, Break-Even ROAS, Contribution Analysis
- Troubleshooting Campaigns: Delivery, Tracking, Ad Rejections, Fatigue
- Client Reporting: Looker Studio, Google Sheets and Meta Reports
- Capstone and Career Readiness - Bring everything together by planning, drafting and reporting a Meta campaign for an Indian client, learn agency workflows from onboarding to monthly reporting, and prepare a portfolio for paid social jobs and freelance work.
- Capstone: Plan, Launch and Report a Meta Campaign for an Indian Client
- Agency Workflows: Client Onboarding, Proposals and Monthly Reporting
- Job Readiness: Portfolio, Interviews, Freelance Meta Ads
Frequently asked questions
How long is the Meta Ads Specialist course?
It runs for 12 weeks, with 10 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Meta Ads Specialist course cost?
The fee is Rs 12,999.
What will I build in Meta Ads Specialist?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Meta Ads Specialist prepare me for?
It prepares you to apply for roles such as Meta Ads Executive, Performance Marketing Executive, Paid Social Specialist, Social Media Ads Executive, Digital Marketing Executive. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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