Google Ads Specialist
A beginner-to-job-ready course in Google Ads for Indian businesses. Learn account setup, keyword research and search intent, Search campaigns, ad copy, assets and Quality Score, AI Max for Search, bidding and budgets, Google Tag Manager, GA4, Enhanced Conversions and Consent Mode, Shopping ads with Google Merchant Center, Performance Max, Demand Gen, YouTube and remarketing, attribution, testing, reporting and profitability, plus Google Ads certification preparation. Build campaign drafts, tracking plans and client reports for local businesses, service providers, D2C brands, e-commerce stores and agencies, with Surat and Gujarat scenarios. No live ad spend is required, and no results, ROAS or income are guaranteed.
- Duration: 14 weeks
- Modules: 11
- Fee: Rs 18,999
- Field: Digital Marketing
Roles this track prepares you for
- Google Ads Executive
- PPC Executive
- Performance Marketing Executive
- Paid Search Specialist
- SEM Executive
- Digital Marketing Executive
- Paid Media Executive
- PPC Analyst
- Google Ads Specialist
- Performance Marketing Analyst
Curriculum
- Google Ads Foundations and Account Setup - Understand how the Google Ads auction works, set up accounts, billing and access, learn the campaign types available in 2026, design account architecture for different client types, and know the policies that cause disapprovals and suspensions.
- How Google Ads Works: Auction, Ad Rank and the Google Network
- Account Setup, Manager Accounts, Billing and Access
- Campaign Types in 2026: Matching a Type to a Goal
- Account and Campaign Structure for Different Clients
- Policies, Disapprovals and Suspensions
- Keyword Research and Search Intent - Learn search intent and keyword types, run keyword research with Keyword Planner for Indian markets, use match types and broad match with care, control queries with negative keywords and search term reports, and research local, competitor and multilingual keywords.
- Search Intent, Customer Path and Keyword Types
- Keyword Planner and a Research Workflow for Indian Markets
- Match Types, Broad Match and Keyword Grouping
- Negative Keywords, Search Term Reports and Query Control
- Local, Competitor and Multilingual Keyword Research
- Search Campaigns, Ad Copy and AI Max - Set up Search campaigns, write responsive search ads, add ad assets, understand Quality Score, Ad Rank and landing page experience, use AI Max for Search with judgement, and build lead generation campaigns for local and service businesses.
- Search Campaign Setup: Goals, Locations, Languages and Budgets
- Responsive Search Ads: Headlines, Descriptions, Pinning and Assets
- Ad Assets: Sitelinks, Callouts, Call, Location and Lead Form
- Quality Score, Ad Rank, Landing Page Experience and Message Match
- AI Max for Search: Matching, Text Customisation and Final URL Expansion
- Lead Generation Search for Local Services: Calls, Forms and WhatsApp
- Bidding, Budgets and Smart Bidding - Plan budgets and pacing for small and growing accounts, choose between manual and automated bidding strategies, use target CPA, target ROAS and portfolio strategies with the right signals, and manage learning periods and scaling.
- Budget Planning and Pacing for Small and Growing Accounts
- Bidding Strategies: Manual CPC, Maximize Clicks, Conversions, Conversion Value
- Target CPA, Target ROAS, Portfolio Bidding and Smart Bidding Signals
- Learning Periods, Bid Strategy Changes and Scaling Rules
- Conversion Tracking, Tag Manager and GA4 - Set up conversion actions and values, use Google Tag Manager, configure GA4 events and link it to Google Ads, add Enhanced Conversions and offline conversion import, handle Consent Mode and first-party data with awareness of Indian rules, and run tracking quality checks.
- Conversion Tracking Foundations: Conversion Actions, Goals and Values
- Google Tag Manager: Containers, Tags, Triggers and Variables
- GA4 Setup, Events, Key Events and Linking with Google Ads
- Enhanced Conversions, Offline Conversion Import and Lead Quality Signals
- Consent Mode, Privacy and First-Party Data: DPDP Awareness
- Tracking QA: Tag Assistant, DebugView and Conversion Diagnostics
- Shopping Ads and Google Merchant Center - Set up Merchant Center and product feeds, improve product data quality, run standard Shopping campaigns and AI Max for Shopping, use free listings, promotions and local inventory, and manage Shopping profitability by product group and margin.
- Merchant Center Setup, Product Feeds and Feed Rules
- Product Data Quality: Titles, Images, GTINs and Disapprovals
- Standard Shopping Campaigns and AI Max for Shopping
- Free Listings, Promotions and Local Inventory Basics
- Shopping Profitability: Margins and Product Groups
- Performance Max - Understand Performance Max channels and inventory, build asset groups with audience signals, set up Performance Max for e-commerce and for lead generation, and use channel reporting, negative keywords and experiments to keep control.
- Performance Max Fundamentals: Channels, Inventory and When to Use It
- Asset Groups, Audience Signals and Creative Assets
- Performance Max for E-Commerce: Feeds, Retail Setups and Budgets
- Performance Max for Lead Generation and Local Businesses
- Performance Max Reporting, Insights, Negatives and Experiments
- Demand Gen, YouTube, Display and Remarketing - Run Demand Gen campaigns, create YouTube ads, understand the move from Display to Demand Gen, build audiences from your own data and custom segments, plan remarketing with exclusions and frequency, and use AI creative tools with disclosure and brand safety.
- Demand Gen Campaigns: Formats, Placements and Audiences
- YouTube Ads: Video Creative, Formats and Targeting
- Display and the Move to Demand Gen: Migration and Managed Placements
- Audience Targeting: Your Data, Custom Segments and Customer Match
- Remarketing Strategy: Lists, Exclusions and Frequency
- AI Creative Tools: Asset Generation, Disclosure and Brand Safety
- Testing, Attribution and Optimization - Understand attribution in Google Ads and GA4, run experiments and asset tests, build optimization routines, troubleshoot common account problems, decide which recommendations and AI agent suggestions to accept, and optimise budgets by cutting wasted spend.
- Attribution in Google Ads and GA4: Data-Driven Attribution and Models
- A/B Testing in Google Ads: Experiments, Drafts and Asset Tests
- Optimization Routines: Weekly and Monthly Checks and Search Term Reviews
- Troubleshooting Low Impressions, Poor Traffic, Disapprovals and Tracking Gaps
- Optimization Score, Recommendations and AI Agents
- Budget Optimization: Reallocation and Cutting Wasted Spend
- Reporting, Profitability and Certification Prep - Calculate the metrics that matter, work out campaign profitability and break-even ROAS, build honest client reports in Looker Studio, prepare for Google Ads certifications on Skillshop, and run an account audit.
- Metrics That Matter: CPC, CTR, CVR, CPA, ROAS and Impression Share
- Campaign Profitability: Margins, Break-Even ROAS and Lead-to-Sale Economics
- Client Reporting: Looker Studio, Google Ads Reports and GA4 Dashboards
- Google Ads Certification Preparation: Skillshop Paths and Practice
- Account Audit Workflow: Reviewing an Existing Google Ads Account
- Capstone and Career Readiness - Bring everything together by planning, tracking and reporting a Google Ads account for an Indian client, learn agency workflows from onboarding to monthly reporting, and prepare a portfolio for paid search jobs and freelance work.
- Capstone: Plan, Track and Report a Google Ads Account for an Indian Client
- Agency Workflows: Client Onboarding, Proposals and Monthly Reporting
- Job Readiness: Portfolio, Interviews and Freelance Google Ads Basics
Frequently asked questions
How long is the Google Ads Specialist course?
It runs for 14 weeks, with 11 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Google Ads Specialist course cost?
The fee is Rs 18,999.
What will I build in Google Ads Specialist?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Google Ads Specialist prepare me for?
It prepares you to apply for roles such as Google Ads Executive, PPC Executive, Performance Marketing Executive, Paid Search Specialist, SEM Executive. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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