SEO Specialist: Technical, On-Page, Local and AI Search (B03)
A 10-week practical SEO course for beginners who want an SEO Analyst or Junior SEO Executive role. You work on one continuous case, Surat SkillBridge Academy, using synthetic site, keyword, crawl, Search Console, local, backlink, competitor and AI search data. You learn technical SEO, on-page SEO, Core Web Vitals, structured data, Search Console, GA4, local SEO, ethical link earning, Ahrefs, Semrush, Screaming Frog and AI search, and finish with a client-ready audit and 90-day plan for your portfolio. No ranking, traffic, job or income is promised.
- Duration: 10 weeks
- Modules: 20
- Fee: Rs 15,999
- Field: Digital Marketing
Roles this track prepares you for
- SEO Analyst
- Junior SEO Executive
- SEO Executive
- On-Page SEO Specialist
- Technical SEO Analyst
- Local SEO Executive
- Organic Growth Specialist
- Digital Marketing Executive
- Content SEO Specialist
- SEO Specialist
Curriculum
- How Search Works and the Baseline Audit - Learn how Google crawls, renders, indexes and ranks pages, what SEO can honestly promise, and how to run a first baseline audit of the Surat SkillBridge Academy site. Ends with your first graded client task.
- How search engines crawl, render, index and rank
- SEO for business: goals, limits and Search Essentials
- Run a baseline SEO audit in a fixed order
- Workshop: audit five Surat SkillBridge pages
- Keyword Research and Search Intent - Research keywords, read search intent and map each keyword to the one best page. You also complete Weekly Assignment 1, the SEO Foundation Kit that joins your audit and keyword map into an initial diagnosis.
- Keyword research: seeds, estimates and difficulty
- Search intent types and mapping keywords to pages
- Assignment 1 brief: build the SEO Foundation Kit
- Assignment 1 workshop: issues, opportunities and review
- Titles, Descriptions, Headings and Snippets - Write titles, meta descriptions, headings, URLs and image text that match search intent, then rewrite three course pages from the supplied page records.
- Page titles, meta descriptions and search snippets
- Headings, URLs and image SEO
- Demonstration: rewrite one course page's metadata
- Workshop: optimise three course pages
- People-First Content and Internal Links - Improve weak page copy with people-first content, connect related pages with useful internal links, and finish Weekly Assignment 2, the on-page optimisation package with before and after reporting.
- People-first content: answer the real question
- Internal links, anchor text and orphan pages
- Assignment 2 brief: the on-page optimisation package
- Assignment 2 workshop: before and after reporting
- Crawling, Indexing and Screaming Frog - Understand HTTP status codes, robots.txt, noindex, XML sitemaps, canonicals and site architecture, then read a prepared Screaming Frog crawl export of 20 URLs. No paid licence is needed because the export is supplied.
- HTTP status codes, robots.txt and XML sitemaps
- Noindex, canonicals and site architecture
- Screaming Frog crawl basics
- Crawl export workshop: read the 20-URL baseline
- Indexability Troubleshooting and Technical Audit - Follow a repeatable flow to diagnose pages missing from Google, fix canonical and redirect problems, and complete Weekly Assignment 3, a prioritised technical SEO issue register.
- Why is this page missing from Google? A diagnosis flow
- Canonical and redirect troubleshooting
- Assignment 3 brief: the technical issue register
- Assignment 3 workshop: prioritise the technical audit
- Core Web Vitals and PageSpeed Diagnostics - Learn LCP, INP and CLS, the difference between field and lab data, and how to read PageSpeed Insights and Lighthouse to find the real causes of slow mobile pages.
- LCP, INP and CLS explained for beginners
- Field data, lab data and mobile performance
- PageSpeed Insights and Lighthouse diagnostics
- Workshop: investigate a slow course page
- Structured Data and JavaScript SEO - Add and validate structured data with JSON-LD and the Rich Results Test, understand how JavaScript rendering affects crawling, and finish Weekly Assignment 4, a performance and structured-data plan.
- Structured data, JSON-LD and the Rich Results Test
- JavaScript SEO: raw HTML versus rendered HTML
- Assignment 4 brief: performance and structured-data plan
- Assignment 4 workshop: the technical performance kit
- Google Search Console Query and Page Analysis - Set up and read Google Search Console: properties, indexing reports, queries, pages, clicks, impressions, CTR and position, then analyse 12 weeks of synthetic data for opportunities.
- Search Console properties, permissions and indexing reports
- Performance report: clicks, impressions, CTR and position
- Query and page analysis method
- Workshop: analyse 12 weeks of Search Console data
- Organic Reporting, GA4 and Dashboards - Turn Search Console and Google Analytics 4 data into a Looker Studio dashboard and a client-ready search report, and complete Weekly Assignment 5.
- Organic SEO reporting: KPIs and formulas
- Reading organic traffic and enquiries in GA4
- Assignment 5 brief: the search performance report
- Assignment 5 workshop: client KPI report
- Local Search and Google Business Profile - Understand local search ranking through relevance, distance and prominence, and audit a complete fictional Google Business Profile for the academy's Adajan branch.
- Local search: relevance, distance and prominence
- Google Business Profile fields and guidelines
- How to audit a Google Business Profile
- Workshop: audit the Adajan branch profile
- Local Pages, Reviews and Local SEO Plan - Plan local landing pages and regional content, handle reviews within Google's guidelines, and finish Weekly Assignment 6, a local SEO implementation plan.
- Local landing pages and regional content
- Managing reviews within Google's guidelines
- Assignment 6 brief: the Vesu local SEO plan
- Assignment 6 workshop: build the Vesu checklist
- Backlinks, Link Quality and Link Audit - Learn what backlinks are, how link attributes work, what Google treats as link spam, and classify 30 synthetic backlinks using documented criteria.
- Backlinks, link attributes and link quality
- Spam links, link schemes and Google's policies
- Backlink audit method and classification criteria
- Workshop: classify 30 backlinks
- Digital PR and Ethical Link Earning - Earn links ethically through original resources and digital PR, write relevant outreach emails, and complete Weekly Assignment 7, an off-page risk and opportunity register.
- Ethical link earning and digital PR
- Prospect relevance and outreach emails
- Assignment 7 brief: the off-page strategy
- Assignment 7 workshop: risk and opportunity register
- Ahrefs Research and Competitor Gap Analysis - Use Ahrefs-style data for site research, competitor discovery and keyword gaps, always treating volumes and difficulty as estimates. Uses supplied exports, so no paid account is needed.
- Ahrefs: site research, keywords and backlinks
- Choosing and comparing SEO competitors
- Keyword gap analysis and content opportunities
- Workshop: gap analysis against two competitors
- Semrush and Multi-Tool SEO Audit - Read Semrush and Screaming Frog audits side by side, reconcile why tools disagree, and complete Weekly Assignment 8, an integrated multi-tool SEO audit.
- Reading a Semrush Site Audit and keyword data
- Why SEO tools disagree and how to reconcile them
- Assignment 8 brief: the integrated tool audit
- Assignment 8 workshop: one prioritised audit
- AI Overviews, AI Mode and AI Search Visibility - Understand Google's guidance on AI Overviews and AI Mode, what can and cannot be measured, and review prepared AI search examples without inventing rankings.
- AI Overviews, AI Mode and Google's guidance
- What AI Search Visibility Can and Cannot Measure
- The AI Citation Review Method
- Workshop: Complete the AI Search Visibility Review
- Helpful Content and Responsible AI-Assisted SEO - Rewrite a weak page into helpful, people-first content, use AI tools responsibly with fact-checking, and complete Weekly Assignment 9, an AI-era content strategy.
- Helpful Content: A Method to Rewrite Weak Pages
- Using AI for SEO Content Responsibly
- Assignment 9 Brief: AI Search and Content Improvement
- Assignment 9 Workshop: The AI-Era Content Package
- 90-Day Roadmap and Client Reporting - Combine every issue found so far into a 90-day SEO roadmap with priorities, owners and checkpoints, then write the client report and a retainer proposal with honest scope and disclaimers.
- Integrated SEO Strategy: Turning Issues into Priorities
- Workshop: Build the 90-Day Roadmap
- Client SEO Reporting: A Structure That Gets Read
- Graded Task T20: Client Report and Retainer Outline
- Capstone: Client-Ready SEO Audit and Handover - Integrate all ten weeks into one client-ready SEO audit and 90-day plan, run a QA check against a reference checklist, complete Weekly Assignment 10 and present a portfolio-ready handover.
- Capstone Brief: Integrate Ten Weeks of SEO Work
- Capstone QA: Check Your Work Against a Reference Audit
- Assignment 10: The Final Handover Package
- Present the Capstone and Build Your SEO Portfolio
Frequently asked questions
How long is the SEO Specialist: Technical, On-Page, Local and AI Search (B03) course?
It runs for 10 weeks, with 20 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the SEO Specialist: Technical, On-Page, Local and AI Search (B03) course cost?
The fee is Rs 15,999.
What will I build in SEO Specialist: Technical, On-Page, Local and AI Search (B03)?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does SEO Specialist: Technical, On-Page, Local and AI Search (B03) prepare me for?
It prepares you to apply for roles such as SEO Analyst, Junior SEO Executive, SEO Executive, On-Page SEO Specialist, Technical SEO Analyst. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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