Social Media Management
A beginner-friendly 8-week course in managing a business's organic social media. Learners work for one fictional Surat brand, Surat Loom & Lifestyle, from first audit to monthly client report: strategy, Instagram, LinkedIn, X, YouTube and Pinterest content, a 30-day calendar, Hootsuite and Buffer publishing workflows, community management, India disclosure rules, analytics and a freelance retainer quotation. All business data is fictional and the course promises no follower growth, jobs or income. Learners finish with a portfolio-ready 30-day social media management package.
- Duration: 8 weeks
- Modules: 16
- Fee: Rs 9,999
- Field: Digital Marketing
Roles this track prepares you for
- Social Media Manager
- Social Media Executive
- Junior Social Media Manager
- Social Media Coordinator
- Content Manager
- Community Manager
- Content Scheduling Executive
- Community Support Executive
- Social Media Content Assistant
- Organic Social Media Analyst
Curriculum
- Social Media Foundations and Profile Audit - Learn what a social media manager actually does, meet the Surat Loom & Lifestyle brief, separate business goals from vanity metrics, and audit five existing social profiles against a clear checklist.
- The social media manager's role and the Surat Loom brief
- Organic versus paid social, KPIs and vanity metrics
- How to audit a business's five social profiles
- T01 workshop: score profiles, find gaps, set priorities
- Audience, Content Pillars and Brand Voice - Turn audience research into two personas, four content pillars, a brand voice guide and measurable objectives, then combine Week 1 work into the first weekly assignment.
- Audience research and building two personas
- Content pillars and choosing the right platforms
- T02 workshop: brand voice and measurable content objectives
- Assignment W01: brief and foundation kit plan
- Assignment W01: assemble, self-check and submit
- Instagram Strategy and Content Concepts - Learn how Instagram business accounts, profiles, formats and discovery work, write captions and briefs, and plan carousel, Reel and Story concepts tied to pillars and personas.
- Instagram for business: account type, profile and bio
- Feed posts, carousels, Stories, Reels, discovery and hashtags
- Writing Instagram captions and content briefs
- T03 workshop: carousel, Reel and Story concepts
- Instagram Production Kit and Quality Review - Produce a review-ready Instagram kit from supplied assets: consistent visuals, captions drafted with AI help and human review, a Reel script, a Story interaction and an approval checklist, then assemble weekly assignment W02.
- Visual consistency, asset rights and the approval checklist
- Reel scripts and Story interaction concepts
- T04 workshop: AI-assisted drafting with human review
- Assignment W02: brief and Instagram kit plan
- Assignment W02: assemble, scheduling advice and QA
- LinkedIn Company Page and B2B Content - Learn how LinkedIn Pages differ from personal profiles, what B2B audiences value, which formats and scheduling options exist, and how to create expertise posts and employee-story content with consent.
- LinkedIn Pages, B2B audiences and thought leadership
- LinkedIn formats, scheduling limits and Page insights
- Expertise posts, document carousels and employee advocacy
- T05 workshop: build the LinkedIn B2B content package
- X Posts, Threads and Brand Conversations - Learn how brands communicate on X: short posts, threads, replies, mentions, crisis-aware posting and account security, then adapt one announcement across platforms in weekly assignment W03.
- X for brands: positioning, short posts and threads
- Replies, mentions, crisis-aware posting and account security
- T06 workshop: posts, a thread and response drafts
- Assignment W03: brief and platform adaptation plan
- Assignment W03: adapt one announcement and run a risk review
- YouTube Community and Shorts Coordination - Learn the social media manager's YouTube responsibilities: channel permissions, Studio basics, community posts, polls, Shorts planning, titles and thumbnails, comment moderation and simple performance monitoring.
- YouTube for social media managers: channel, Studio and permissions
- Community posts, polls, Shorts planning, titles and thumbnails
- YouTube comment moderation and basic performance monitoring
- T07 workshop: community post, poll and Shorts promotion kit
- Pinterest Discovery and Pin Optimization - Learn how Pinterest works as a visual search platform, then build boards, keyword-rich Pins and a destination-link plan, and combine YouTube and Pinterest work in weekly assignment W04.
- Pinterest business accounts, boards and visual keywords
- Pins, descriptions, destination links and scheduling limits
- T08 workshop: boards, Pins and a destination-link plan
- Assignment W04: brief and YouTube and Pinterest plan
- Assignment W04: assemble and platform-specific QA
- Content Calendar and Scheduling Systems - Compare Hootsuite, Buffer and native scheduling, learn editorial workflow, approvals, time zones and media specifications, and combine all platform work into one thirty-day content calendar.
- Hootsuite, Buffer and native scheduling compared
- Editorial workflow, approvals, time zones and media specs
- Designing a thirty-day multiplatform content calendar
- T09 workshop: build the thirty-day calendar
- Hootsuite and Buffer Publishing Operations - Work through Hootsuite and Buffer workflows in a classroom simulation: scheduling, network-specific captions, approvals, rejected posts, unsupported formats and notification publishing, then write a publishing SOP in weekly assignment W05.
- Hootsuite Social OS: planner, drafts, roles and approvals
- Buffer: queue, customisation and notification publishing
- T10 workshop: approvals, rejected posts and publishing failures
- Assignment W05: brief and publishing operations plan
- Assignment W05: assemble the publishing SOP and submit
- Community Management and Moderation - Learn how to manage comments and mentions: etiquette, classification, safe public replies, spam, harassment, misinformation and when to escalate, then work through a fictional comment queue.
- Community management: comments, etiquette and moderation
- Classifying interactions and writing safe replies
- Spam, harassment, misinformation and escalation rules
- T11 workshop: classify and answer fifteen comments
- Direct Messages, Escalation and Disclosures - Handle private messages, complaints and order issues safely, decide when influencer or affiliate content needs a disclosure under India advertising guidance, and combine Week 6 work into weekly assignment W06.
- Direct messages, complaints and order issues
- Influencer collaborations and India disclosure rules
- T12 workshop: DM triage, escalation matrix and disclosure calls
- Assignment W06: brief and brand safety plan
- Assignment W06: assemble the community and safety kit
- Social Analytics and Performance Reporting - Learn what each platform metric really measures, calculate engagement, click-through and follower growth with defined denominators, read results honestly and write evidence-based recommendations in a monthly report.
- Platform metrics and what each one really means
- Calculating engagement, click-through and growth correctly
- Reading results and writing evidence-based recommendations
- T13 workshop: build the monthly performance report
- Content Experiments and Optimization - Turn performance findings into a fair, small test: define a problem and hypothesis, choose one variable and metric, set a review period, name confounding factors, and combine Week 7 work into weekly assignment W07.
- Spotting a content problem and writing a hypothesis
- Test design: variable, metric, review period and confounders
- T14 workshop: plan an evidence-based content experiment
- Assignment W07: brief and analytics kit plan
- Assignment W07: dashboard, priorities and client summary
- Client Operations and Freelance Services - Learn how to onboard a client, agree a scope, price a monthly retainer with an honest margin, write a client SOP, handle revisions and reporting, and hand over accounts safely, without promising income.
- Client onboarding, scope of work and account access safety
- Service packages, retainer pricing and margin
- SOPs, client reports, revisions and handover
- T15 workshop: client SOP and retainer quotation
- Capstone: 30-Day Social Media Campaign - Bring Weeks 1 to 7 together into one professional 30-day organic social media management package for Surat Loom & Lifestyle: strategy, content, calendar, operations, analytics and client delivery, then present it and plan your career pathway.
- Capstone brief: assemble your package from Weeks 1 to 7
- Planned, ready, approved, scheduled and published: final QA
- T16 workshop: the integrated management portfolio
- Assignment W08: brief and client delivery kit
- Capstone presentation, portfolio and career pathways
Frequently asked questions
How long is the Social Media Management course?
It runs for 8 weeks, with 16 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Social Media Management course cost?
The fee is Rs 9,999.
What will I build in Social Media Management?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Social Media Management prepare me for?
It prepares you to apply for roles such as Social Media Manager, Social Media Executive, Junior Social Media Manager, Social Media Coordinator, Content Manager. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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