WhatsApp & Local Business Marketing
A beginner-friendly, eight-week practical course on marketing a small local business in India. You work as the junior marketing executive for one fictional Surat home-service business, Surat HomeCare Hub, and build its WhatsApp Business setup, a consent-aware WhatsApp Business Platform messaging plan, a Google Business Profile and local SEO plan, Justdial and Sulekha listing audits, an enquiry tracker, a follow-up workflow, a KPI and cost report and a client quotation. Every task comes with prepared fictional data, so no paid accounts, live customer messaging or advertising spend are needed. You finish with a 30-day local marketing management package for your portfolio. All figures are illustrative: no income, ranking or lead guarantees.
- Duration: 8 weeks
- Modules: 16
- Fee: Rs 9,999
- Field: Digital Marketing
Roles this track prepares you for
- Local Digital Marketing Executive
- Digital Marketing Executive
- WhatsApp Marketing Executive
- Local SEO Executive
- Google My Business Executive
- Lead Generation Executive
- Digital Marketing Assistant
- Marketing Coordinator
- Customer Support Executive
- Online Reputation Management Executive
Curriculum
- Local Marketing and Presence Audit - Learn how nearby customers search, ask and decide, then audit the scattered online records of Surat HomeCare Hub. You compare WhatsApp, Google, Justdial, Sulekha and website details and rank the five fixes that matter most.
- How local customers find businesses
- Enquiry channels and lead quality
- Meet Surat HomeCare Hub
- Auditing local digital presence
- Customer Personas and Discovery Strategy - Turn enquiry patterns into two customer personas, choose channels and set three business KPIs. Then you combine Tasks 1 and 2 into the Assignment 1 foundation kit that feeds next week's WhatsApp setup.
- Building local customer personas
- Channels, KPIs and a discovery strategy
- Assignment 1: Foundation Kit brief
- Assignment 1: Build and self-check the kit
- WhatsApp Business App Profile and Catalogue - Set up the WhatsApp Business App the way a small business should: profile, hours, an eight-service catalogue, greeting and away messages and accurate quick replies, all drawn from approved business facts.
- WhatsApp Business App essentials
- Greetings, quick replies, labels and click-to-chat
- Business profile and service catalogue
- Accurate replies and fact checks
- WhatsApp Enquiries, Labels and Replies - Handle twenty realistic enquiries: classify each, apply labels, spot urgent cases, draft safe replies and assign follow-up owners without exposing sensitive customer data. Assignment 2 turns this into an operations kit.
- Classifying WhatsApp enquiries
- Labels, replies and follow-up owners
- Assignment 2: WhatsApp operations kit brief
- Assignment 2: Build and self-check the kit
- WhatsApp Platform, Consent and Templates - See what changes when a business moves from the WhatsApp Business App to the Business Platform: accounts, partners, templates, the 24-hour window, opt-in and opt-out. You build a consent-aware template library from a permission register.
- WhatsApp Business App vs Business Platform
- Templates, the 24-hour window and categories
- Opt-in, opt-out and consent registers
- Choosing categories and drafting templates
- WhatsApp Automation Flow and Message Costs - Design an automated enquiry flow with service choice, qualification and human handoff, then cost it with October 2026 per-message pricing logic and editable rates. Assignment 3 combines the template library, consent register and automation design.
- Designing a WhatsApp enquiry flow
- Service window rules, routing and message costs
- Assignment 3: Platform and automation kit brief
- Assignment 3: Build and self-check the kit
- Google Business Profile Audit - Learn Google Business Profile terms, eligibility for service-area businesses, verification, authorised access and the local ranking ideas of relevance, distance and prominence. Audit a fictional profile and write the corrections.
- Google Business Profile, Maps and local search
- Relevance, distance, prominence and profile fields
- Eligibility, name and service-area checks
- Writing the profile optimisation report
- Local SEO Pages and Genuine Reviews - Improve a local service page, answer customer questions with helpful FAQs and handle reviews honestly: genuine requests, polite replies and flags for suspicious activity. Assignment 4 combines the profile audit and the page and review plan.
- Structuring a local service page
- Genuine review requests and responses
- Assignment 4: Profile and local SEO kit brief
- Assignment 4: Build and self-check the kit
- Justdial and Sulekha Listing Audit - Compare Indian local directories by what each is for, then audit Justdial and Sulekha profile exports for missing details, wrong categories, duplicates and poor lead quality, and design how directory enquiries are handled.
- Directory ecosystem and platform suitability
- Listing ownership, duplicates and consistent details
- Auditing a Justdial listing
- Auditing a Sulekha listing and lead flow
- IndiaMART, Yelp and Directory Lead Economics - Learn why IndiaMART suits a B2B supplier more than a home-service business and why Yelp has limited priority in India. Compare directory lead costs and outcomes, then combine the work in Assignment 5.
- IndiaMART and B2B buyer enquiries
- Directory lead economics and Yelp's limits
- Assignment 5: Directory and lead kit brief
- Assignment 5: Build and self-check the kit
- Unified Enquiry Tracker - Pull enquiries from WhatsApp, Google, Justdial, Sulekha and the website into one tracker. Learn lead qualification, source attribution and CRM basics, then clean sixty leads, merge duplicates fairly and build a follow-up queue.
- The local enquiry pipeline and CRM basics
- Qualifying leads and tracking sources
- Cleaning a sixty-lead tracker
- Duplicates, owners and the follow-up queue
- Follow-Up, Booking and Escalation - Choose the next right response for each enquiry, respect customer preferences and permission, fill limited technician slots, escalate complaints and stop follow-ups that should stop. Assignment 6 packages the tracker and workflow.
- Follow-up rules, permission and opt-out
- Booking slots, capacity and complaint escalation
- Assignment 6: Enquiry operations kit brief
- Assignment 6: Build and self-check the kit
- Local Marketing Analytics - Measure what the work achieved: leads, qualified leads, bookings, completed jobs, response time and cost per qualified lead. Use consistent cohorts, handle zero denominators and never confuse enquiries with sales or revenue with profit.
- Metrics that match business outcomes
- KPI formulas, cohorts and zero denominators
- Thirty days of enquiries: counts, rates and patterns
- Comparing sources and writing recommendations
- Marketing Budget and Cost Optimisation - Estimate WhatsApp message, platform and directory costs, find expensive low-quality enquiries, work out contribution and break-even, and plan one measurable experiment. Assignment 7 turns the analysis into a monthly client summary.
- Message and directory cost planning
- Contribution, break-even and one measurable experiment
- Assignment 7: Analytics and improvement kit brief
- Assignment 7: Build and self-check the kit
- Client SOP and Retainer Quotation - Learn how a freelancer or junior executive delivers local marketing for a client: packages, scope, access and ownership, privacy, hours, pricing and handover. You write an SOP and a retainer quotation that separates setup from monthly work.
- Local marketing service packages and client discovery
- Client access, ownership and privacy
- Scoping work, estimating hours and pricing a retainer
- Writing the retainer proposal and onboarding checklist
- Capstone: 30-Day Local Marketing Plan - Join everything from Weeks 1 to 7 into one 30-day WhatsApp and local marketing management package for Surat HomeCare Hub. You reuse your earlier work, fix its weak spots, check privacy and policy, finish Assignment 8 and present the portfolio.
- Capstone brief and assembly plan
- Capstone quality, privacy and compliance checks
- Assignment 8: Portfolio and handover kit
- Presenting your portfolio and career paths
Frequently asked questions
How long is the WhatsApp & Local Business Marketing course?
It runs for 8 weeks, with 16 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the WhatsApp & Local Business Marketing course cost?
The fee is Rs 9,999.
What will I build in WhatsApp & Local Business Marketing?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does WhatsApp & Local Business Marketing prepare me for?
It prepares you to apply for roles such as Local Digital Marketing Executive, Digital Marketing Executive, WhatsApp Marketing Executive, Local SEO Executive, Google My Business Executive. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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