Influencer & UGC Marketing
An 8-week, 48-hour beginner course in creator-led marketing for Indian brands. Learners plan a 30-day Everyday Style, Real Stories campaign for Surat Loom & Lifestyle, a fictional Surat D2C apparel brand: they find and vet creators, write outreach, negotiate, script UGC, review disclosure and usage rights, design affiliate payouts, read campaign data and present a client-ready portfolio. All creators, orders and results are synthetic classroom data. No real outreach, payments or publishing are required, and no jobs, income, reach or campaign results are promised.
- Duration: 8 weeks
- Modules: 16
- Fee: Rs 9,999
- Field: Digital Marketing
Roles this track prepares you for
- Influencer Marketing Executive
- Creator Partnerships Coordinator
- Influencer Campaign Assistant
- UGC Content Coordinator
- Influencer Outreach Associate
- Affiliate Marketing Assistant
- Junior Creator Partnerships Analyst
- Brand Collaborations Executive
- Creator Operations Associate
- Digital Marketing Executive
Curriculum
- Creator Economy, Influencer, UGC and Affiliate Models - Learners separate influencer marketing, UGC production, affiliate marketing and partnership ads, meet creator tiers and the campaign funnel, audit Surat Loom & Lifestyle and write the Everyday Style, Real Stories campaign brief.
- Influencer, UGC, affiliate and partnership ads models
- Creator tiers, platforms and the campaign funnel
- Auditing Surat Loom & Lifestyle and drafting the campaign brief
- Workshop: goals, audience, KPIs and constraints (T01)
- Influencer Versus UGC Model and Budget Selection - Learners compare nano, micro, paid UGC, affiliate and hybrid models for the same brand, allocate a budget against product margin and rights needs, then combine T01 and T02 into the Week 1 foundation kit.
- Nano, micro, paid UGC, affiliate and hybrid models compared
- Workshop: budget, margin and model selection (T02)
- Assignment 1 brief: the strategy foundation kit
- Assignment 1 workshop: assemble, check and submit the kit
- Creator Research, Qoruz Discovery and Shortlisting - Learners research creators with manual methods and Qoruz-style discovery, learn the difference between estimated, creator-provided and verified data, and filter sixty fictional profiles into a twelve-creator shortlist.
- Creator research, data sources and data limits
- Qoruz discovery workflow: filters, insights and shortlists
- Filtering sixty fictional creators against the brief
- Workshop: shortlist twelve creators and explain exclusions (T03)
- Audience Fit, Authenticity and Creator Vetting - Learners build a transparent audience-fit scorecard, treat odd metrics as signals to investigate rather than proof of fraud, check brand safety and submit the Week 2 research kit.
- Audience fit and transparent creator scoring
- Workshop: vetting scorecard, authenticity signals and brand safety (T04)
- Assignment 2 brief: the creator discovery and vetting kit
- Assignment 2 workshop: research memo and final shortlist
- Creator Outreach, Replies and Relationship Pipeline - Learners write honest personalised outreach, choose channels, classify fictional creator replies, track a creator CRM pipeline and plan follow-ups without spamming. No real creators are contacted.
- Outreach channels, etiquette and the creator value proposition
- Creator CRM, response states and follow-up rules
- Writing four honest, personalised creator approaches
- Workshop: outreach scripts and creator CRM tracker (T05)
- Negotiation, Compensation and Campaign Budget - Learners compare fictional quotations, understand gifted, flat-fee, commission and hybrid pay, negotiate scope rather than demand discounts, build a budget under a ceiling and submit the Week 3 operations kit.
- Gifted, flat-fee, commission and hybrid pay; reading rate cards
- Workshop: negotiate scope and build the budget pack (T06)
- Assignment 3 brief: Outreach, Negotiation and Campaign Operations Kit
- Assignment 3 workshop: milestones, approvals and submission
- UGC Storytelling, Hooks and Production-Ready Scripts - Learners see what separates UGC from testimonials, write hooks and three script concepts from approved product facts, structure a creator brief and respect claim limits, including a fitness-studio case on health claims.
- UGC, testimonials and the authenticity standard
- Hooks, formats and creative angles
- The creator brief: structure, claim limits and room for voice
- Workshop T07: three production-ready UGC scripts
- Storyboard, Shot List and Creative Prototype - Learners turn a chosen script into a storyboard, shot list, asset inventory and a clearly labelled animatic, review authenticity and claims, and submit the Week 4 UGC creative kit.
- Storyboards, shot lists and timing sheets
- Workshop T08: production pack and labelled animatic
- Assignment 4 brief: UGC Script, Storyboard and Creative Kit
- Assignment 4 workshop: final concept and review checklist
- UGC Rights, ASCI Disclosure and Content Governance - Learners separate content ownership from licensing, learn ASCI material-connection rules and Instagram and YouTube labels, classify twenty fictional disclosure cases and audit content for claims, including education claims for a technology academy.
- Ownership versus licence: organic, paid, territory and duration
- ASCI material connections and platform labels
- Classifying twenty fictional disclosure scenarios
- Task T09: Audit eight posts for disclosure and brand safety
- Usage Licensing, Partnership Ads and Approval - Learners read a creator agreement, define duration, territory, edits, exclusivity and raw-footage terms, learn Meta partnership ads permissions and approval concepts and submit the Week 5 publishing-readiness kit. Classroom templates need professional legal review before real use.
- Creator agreements and Meta partnership ads permissions
- Workshop: rights matrix and approval workflow (T10)
- Assignment 5 brief: Rights, Disclosures and Approval Kit
- Assignment 5 workshop: publishing readiness review
- impact.com, Affiliate Networks and Programme Design - Learners follow the impact.com partnership lifecycle in a simulator, learn tracking, commission models and validation rules, place Plixxo in its historical context with verified current alternatives, and design a creator affiliate programme using a fictional software-product case.
- Affiliate networks and the impact.com partnership lifecycle
- Plixxo in history and verified creator platform alternatives
- Commission models, validation rules and programme design
- Workshop: creator affiliate programme and commission policy (T11)
- Affiliate Tracking, Returns and Payout Audit - Learners match referral clicks and coupon codes to orders, treat duplicates, refunds and reversals correctly, calculate approved, pending and reversed commission and submit the Week 6 affiliate kit.
- Tracking links, coupon codes and attribution windows
- Task T12: Affiliate payout audit workshop
- Assignment 6 brief: Affiliate Partnership and Payout Management Kit
- Assignment 6 workshop: finish and check the affiliate kit
- Creator Campaign Measurement and Reporting - Learners define metrics with clear denominators, calculate CPM, cost per engagement, cost per attributed order and attributed ROAS, read thirty days of multi-creator data and write a client performance report.
- Metric definitions, denominators and platform differences
- CPM, cost per engagement, cost per order and attributed ROAS
- Reading thirty days of multi-creator campaign data
- Task T13: Multi-creator campaign performance report workshop
- Campaign Quality, Risk and Optimisation - Learners separate real underperformance from data-quality problems, spot suspicious patterns without accusation, recommend creative and creator-mix changes, design one test and submit the Week 7 analytics kit.
- Diagnosing underperformance versus data-quality issues
- Task T14 workshop: optimisation plan, risk review and one test
- Assignment 7 brief: the Influencer Analytics and Optimisation Kit
- Assignment 7 workshop: build and check the analytics and optimisation kit
- Client Operations, Freelance Services and Pricing - Learners onboard a client, plan a thirty-day timeline, choose from six freelance service packages, price a scope while keeping creator payments separate from management fees and write a proposal for Sabarmati Home Decor. An independent UGC creator rate card and portfolio is covered through Case F.
- Client onboarding, timelines and campaign management
- Six freelance service packages and the independent UGC creator path
- Scope of work, pricing and separating creator payments from fees
- Task T15 workshop: campaign management proposal and quotation
- Capstone: Everyday Style, Real Stories 30-Day Campaign - Learners consolidate Weeks 1 to 7 into one thirty-day campaign portfolio, complete the Week 8 client delivery kit, present it against the capstone rubric and map career pathways. Nothing is rebuilt from scratch in the final week.
- Consolidating Weeks 1 to 7 into one campaign
- Workshop: build the integrated campaign portfolio (T16)
- Assignment 8: Professional Campaign Client Delivery Kit
- Capstone presentation, review and career pathways
Frequently asked questions
How long is the Influencer & UGC Marketing course?
It runs for 8 weeks, with 16 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Influencer & UGC Marketing course cost?
The fee is Rs 9,999.
What will I build in Influencer & UGC Marketing?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Influencer & UGC Marketing prepare me for?
It prepares you to apply for roles such as Influencer Marketing Executive, Creator Partnerships Coordinator, Influencer Campaign Assistant, UGC Content Coordinator, Influencer Outreach Associate. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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