Content Strategy & Planning
A practical Content Strategy & Planning course for learners who want to plan content that supports business goals, not just publish posts. Over 10 weeks you work as the Content Strategist for Surat Weave & Home, a case-study D2C home-textiles brand in Surat. You move from business goals, audience research and a content audit to brand voice, pillars, a 30-day calendar, workflows, repurposing, distribution and analytics. You finish with a 90-day content strategy portfolio and a client presentation to show employers or freelance clients.
- Duration: 12 weeks
- Fee: Rs 14,999 (about Rs 2,500 a month on EMI)
- Field: Content & Video
Roles this track prepares you for
- Junior Content Strategist
- Content Strategist
- Content Planning Executive
- Content Marketing Executive
- Editorial Coordinator
- Content Operations Associate
- Brand Content Executive
- Digital Content Executive
- Content Coordinator
- Social Media Executive
Curriculum
- Content Strategy Fundamentals & Business Alignment - Learn what content strategy is, how it differs from content marketing, and how to connect business objectives to funnel stages and measurable content KPIs. You finish by assessing content opportunities for Surat Weave & Home and spotting common planning mistakes.
- Content Strategy versus Content Marketing and the Funnel
- Turning Business Goals into Content KPIs
- Assessing Content Opportunities and Spotting Planning Mistakes
- Putting Together the Content Strategy Foundation Kit
- Audience Research, Competitor Analysis & Content Auditing - Research who the audience is, what they ask and how they search, then audit the brand's existing content and compare it with competitors. You turn the findings into content gaps and a ranked list of actions.
- Personas, Segments and Search Intent for Home-Textile Buyers
- Building a Content Inventory and Scoring Quality
- Researching Competitors and Finding Content Gaps
- Turning Audit Findings into a Ranked Action Report
- Brand Voice, Messaging Architecture & Content Pillars - Define brand voice, tone and messaging, write editorial style rules and build content pillars with topic clusters. You learn to check consistency by hand and with AI help, using only approved brand claims.
- Brand Identity, Voice and Tone: What Each One Controls
- Writing a Brand Voice Guide and Editorial Style Rules
- Messaging Architecture, Content Pillars and Topic Clusters
- Assembling the Brand Voice and Content Pillar System
- Editorial Strategy, Customer Journey & Channel Architecture - Map the customer journey with TOFU, MOFU and BOFU content, then choose channels, formats and calls to action for the blog, social, video, email and WhatsApp. You keep the message consistent across channels.
- Content Lifecycle and Buying Stages (TOFU, MOFU, BOFU)
- Mapping the Buying Path and Content Funnel
- Choosing Channels, Formats and Calls to Action
- Building the Editorial and Multi-Channel Strategy Framework
- Content Calendars, Campaign Planning & Editorial Scheduling - Turn pillars and channel roles into a 30-day content calendar and a 90-day campaign roadmap. You plan for team capacity, deadlines, dependencies, Indian festivals and seasons, and calendar risks.
- Content Calendar Fundamentals, Cadence and Ownership
- Building a 30-Day Content Calendar
- Planning 90-Day Campaigns Around Festivals and Sale Seasons
- The Calendar and Roadmap Package for Hetal's Approval
- Content Briefs, Production Workflows & Content Operations - Write content briefs, design the production workflow and set approvals with a RACI matrix. You document the process as an SOP and set it up on a ClickUp or Notion board.
- Content Briefs and the Production Pipeline
- Writing Professional Content Briefs and Templates
- Approvals, RACI and Status Workflows
- Documenting the Editorial Operations Workflow and an SOP
- Content Repurposing, AI Assistance & Multi-Format Adaptation - Repurpose one source asset into many platform-native pieces and learn where AI helps and where a human must check. You build an editorial QA process for facts, brand voice, copyright and originality.
- Content Atomization and Pillar-to-Microcontent Models
- Building a Multi-Platform Repurposing Matrix
- Using AI in the Workflow with Editorial Quality Checks
- Assembling the Repurposing and AI-Assisted Production System
- Content Distribution, SEO, Social & Lifecycle Coordination - Plan how content reaches people through owned, earned and paid channels, SEO, email and consent-based WhatsApp. You build a publishing schedule with UTM rules and a realistic promotion budget.
- Owned, Earned and Paid Distribution for Content
- Planning SEO, Social and Email Distribution
- Publishing Schedules, Amplification and UTM Rules
- Finalising the Distribution and Publishing Plan
- Content Performance, Analytics, Auditing & Optimization - Measure content with the right KPIs, build a performance dashboard and read the results honestly, including attribution limits. You plan updates and experiments and rank what to fix first.
- Content KPIs, CTR and the Limits of Attribution
- Building a Content Performance Dashboard
- Optimization Audits and One-Change Experiments
- The Monthly Analytics and Optimization Report
- Strategic Content Management, Client Reporting & Capstone - Bring the whole system together as a 90-day strategy, an operations playbook and a client presentation. You practise client discovery, monthly reporting, scoping freelance work and preparing a portfolio.
- Consulting, Monthly Reporting and Freelance Scope
- Integrating the 90-Day Content Strategy
- The Operations Playbook and Client Presentation
- Capstone Portfolio, Handover and Career Preparation
Frequently asked questions
How long is the Content Strategy & Planning course?
It runs for 12 weeks. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Content Strategy & Planning course cost?
The fee is Rs 14,999, or about Rs 2,500 a month on EMI.
What will I build in Content Strategy & Planning?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Content Strategy & Planning prepare me for?
It prepares you to apply for roles such as Junior Content Strategist, Content Strategist, Content Planning Executive, Content Marketing Executive, Editorial Coordinator. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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