Shopify Store Setup & Growth
Learn to plan, build, customize and hand over a Shopify store for an Indian D2C brand. Over 10 weeks you work on one continuous fictional case, Surat Loom & Lifestyle: write the requirement brief, configure the store, build and import a twelve-product catalog, customize the homepage and product page, prepare Razorpay, GST and shipping readiness, process orders and returns, improve SEO and speed, read analytics, plan growth and retention, and quote a client. You finish with an audited, documented portfolio. All data is fictional and practice stores are used: no live payments, no income or placement promises.
- Duration: 10 weeks
- Modules: 20
- Fee: Rs 10,999
- Field: E-commerce
Roles this track prepares you for
- Shopify Specialist
- Junior Shopify Specialist
- Shopify Store Setup Executive
- E-commerce Executive
- E-commerce Operations Executive
- E-commerce Catalog Executive
- E-commerce Merchandising Executive
- Online Store Administrator
- D2C Operations Executive
- Shopify Support Executive
Curriculum
- Shopify, D2C Selling and the Requirement Brief - Understand what Shopify does, how D2C differs from marketplace and shop selling, what a store costs to run, and how to turn a client brief into a requirement document. T01 is the first deliverable of the Surat Loom & Lifestyle project.
- What Shopify Does and How D2C Selling Works
- Shopify Plans, Setup Costs and Store Architecture
- Reading the Client Brief and Spotting Requirements
- Writing the Requirement Document: Launch Versus Later
- Store Architecture Blueprint and Planning Kit (W01) - Plan the pages, navigation, collections and customer journey of the store, then combine T01 and T02 into the client-ready planning kit of Assignment W01.
- Planning the Sitemap, Pages and Navigation
- Collections, the Shopper Path and the Project Plan
- Assignment W01: The Store Planning Kit Brief
- Assignment W01 Workshop: Assemble the Planning Kit
- Shopify Admin, Access and Store Configuration - Learn to move around Shopify admin, control who can do what, use a safe practice store, and set store identity, currency and customer-facing preferences. T03 produces a configuration report.
- Shopify Admin Tour: Where Everything Lives
- Access, Permissions, Practice Stores and Sidekick
- Store Identity, Currency and Customer-Facing Settings
- Recording the Store Configuration in a Report
- Navigation, Pages and Store Foundation (W02) - Build header and footer menus and the essential customer information pages, then review the whole store foundation in Assignment W02.
- Building Header and Footer Navigation Menus
- About, Contact, FAQ and Draft Policy Pages
- Assignment W02: The Store Foundation Brief
- Assignment W02 Workshop: Foundation Review
- Product Data, Variants and Catalog Import - Learn how products, variants, SKUs and inventory fit together, how Shopify's CSV import works, and how to find and fix data errors before importing the twelve-product catalog. T05 is the catalog deliverable.
- Products, Variants, SKUs and Inventory Tracking
- Product Data Quality and the CSV Import Format
- Hunting Catalog Errors Before Import
- Building the Validated Twelve-Product Catalog
- Collections, Inventory Rules and the Catalog System (W03) - Group products with manual and smart collections, set filters, review stock for low-stock risk, and combine T05 and T06 into the catalog system of Assignment W03.
- Manual and Smart Collections, Tags and Filters
- Stock Rules, Low-Stock Checks and Product Discovery
- Assignment W03: The Catalog System Brief
- Assignment W03 Workshop: Catalog Validation
- Theme Architecture and the Responsive Homepage - Understand themes, templates, sections and blocks, back up a theme safely, meet Liquid and AI-assisted edits, and build a homepage that works on phones. Canvas is taught only as a conditional feature. T07 is the homepage.
- Themes, Templates, Sections and Blocks
- Theme Backups, Liquid Basics and AI-Assisted Edits
- Designing the Homepage: Hero, Collections and Trust
- Building and Previewing the Responsive Homepage
- Product Detail Page and Responsive Storefront (W04) - Build the product page for the Everyday Carry Canvas Tote with variants, specifications, shipping, returns, FAQ and trust cues, then review the whole storefront on desktop and mobile in Assignment W04.
- Product Page Anatomy, Variants and Add to Cart
- Shipping, Returns, FAQ, Trust and Accessibility
- Assignment W04: The Storefront Design Brief
- Assignment W04 Workshop: Storefront Design QA
- Indian Checkout Architecture and Razorpay Readiness - Learn how Indian checkout, UPI, cards, net banking and payment states work, how Razorpay connects to Shopify, and how to prepare a safe readiness plan without any live activation. T09 is the readiness report.
- How Indian Checkout and Payment Methods Work
- Payment States and the Razorpay Integration Workflow
- Comparing Gateways: Eligibility, Fees and Responsibilities
- Simulating Payments and Writing the Readiness Report
- Shipping, GST and Checkout Policies (W05) - Set shipping zones and weight-based rates, handle COD, understand tax-inclusive prices and GST basics under stated assumptions, and test checkout totals. Assignment W05 combines T09 and T10 into a checkout readiness package.
- Shipping Zones, Weight Rates and COD
- GST Basics, Tax-Inclusive Prices and Checkout Totals
- Assignment W05: The Checkout Readiness Brief
- Assignment W05 Workshop: Checkout Readiness Review
- Shopify Apps and the Order Lifecycle - Evaluate apps by value, permissions, cost and speed impact, and learn the order lifecycle from payment to delivery, returns, refunds and RTO. T11 is the app selection and risk report.
- Evaluating Apps: Value, Permissions and Cost
- The Order Lifecycle: Returns, Refunds and RTO
- Mapping Business Needs to Native Features and Apps
- Writing the App Selection and Risk Report
- Order Operations and Customer Support (W06) - Process orders through payment checks and fulfillment, handle cancellations, returns, refunds, exchanges and RTO, and write clear customer replies. Assignment W06 combines the app plan and order processing into an operations kit.
- Processing Orders, Payment Checks and Fulfilment
- Cancellations, Returns, Refunds and Customer Replies
- Assignment W06: The Operations Kit Brief
- Assignment W06 Workshop: Operations Review
- Store SEO and Speed Foundations - Learn search intent, product and collection SEO, titles, URLs and alt text, then the basics of Core Web Vitals (LCP, INP, CLS) and what slows a store. T13 is the product and collection SEO optimization.
- Shopify SEO: Intent, Titles, URLs and Alt Text
- Core Web Vitals for Stores: LCP, INP and CLS
- Choosing Keywords and Writing Search Snippets
- Optimizing Product SEO and Keeping a Change Log
- Speed Diagnostics and the SEO and Speed Kit (W07) - Read performance reports without guessing, find image, script and app problems, rank fixes and compare before and after figures honestly. Assignment W07 delivers a prioritized technical improvement report.
- Reading Performance Reports Without Guessing
- Speed Fixes: Images, Scripts and App Weight
- Assignment W07: The SEO and Speed Kit Brief
- Assignment W07 Workshop: Prioritized Improvement Report
- Shopify Analytics and Sales Reporting - Learn sessions, orders, AOV, conversion rate, net sales, attribution limits and basic profit, validate a 28-day dataset and turn it into recommendations. T15 is the analytics report.
- Sessions, Orders, AOV and Conversion Rate
- Net Sales, Attribution Limits and Basic Profit
- Validating the 28-Day Store Dataset
- Writing the Analytics Report and Recommendations
- Conversion and Retention Improvement (W08) - Find friction in mobile browsing and checkout, write testable hypotheses with the right metrics, plan retention ideas and respect what the data can and cannot prove. Assignment W08 combines T15 and T16.
- Finding Friction in Mobile Browsing and Checkout
- Test Hypotheses, Metrics and Retention Ideas
- Assignment W08: The Analytics and Conversion Kit Brief
- Assignment W08 Workshop: Experiment Proposals
- D2C Growth Channels and the 30-Day Plan - Learn acquisition channels, positioning, consent and privacy, budgets, CAC, UTM tracking and contribution margin, then plan a realistic 30-day campaign for a small brand. T17 is the growth action plan.
- Acquisition Channels, Positioning and Consent
- Budgets, CAC, UTM Links and Contribution Margin
- Planning Campaigns and Landing Destinations
- Building the 30-Day D2C Growth Plan
- Retention and AI-Assisted Operations (W09) - Plan welcome and post-purchase messages for consented customers, write reusable AI prompts from real brand records, review AI outputs for unsupported claims, and combine T17 and T18 in Assignment W09.
- Welcome and Post-Purchase Messages with Consent
- AI Prompts for Store Operations and Output Review
- Assignment W09: The Growth and Retention Brief
- Assignment W09 Workshop: Strategy Review
- Freelance Client Operations and Quotation - Learn client discovery, scoping, collaborator access, hour estimates, pricing, revision limits, retainers and approvals, then prepare a quotation. All figures are illustrative. T19 is the proposal and pricing sheet.
- Client Discovery, Scope and Safe Store Access
- Estimating Hours, Pricing and Maintenance Retainers
- Revision Limits, Exclusions and Client Approvals
- Writing the Shopify Quotation and Pricing Sheet
- Capstone: Store Audit, Handover and Portfolio - Audit the finished store for launch readiness (T20), assemble the client portfolio (W10) and complete the capstone: integrate, correct, verify and present everything built in weeks 1 to 9. Nothing is rebuilt from scratch.
- T20 Brief: Auditing the Store for Launch Readiness
- T20 Workshop: QA Report and Handover Pack
- Assignment W10: Assembling the Client Portfolio
- Capstone Review: Evidence, Demo and Viva
Frequently asked questions
How long is the Shopify Store Setup & Growth course?
It runs for 10 weeks, with 20 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Shopify Store Setup & Growth course cost?
The fee is Rs 10,999.
What will I build in Shopify Store Setup & Growth?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Shopify Store Setup & Growth prepare me for?
It prepares you to apply for roles such as Shopify Specialist, Junior Shopify Specialist, Shopify Store Setup Executive, E-commerce Executive, E-commerce Operations Executive. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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