Amazon PPC & Marketplace Advertising
Learn to plan, configure, evaluate and report on Amazon India advertising for a Surat home-textile manufacturer, Surat Weave & Home. Ten weeks of simulator-based practice on synthetic data cover Sponsored Products, Sponsored Brands, Display ads, DSP and Ads Agent fundamentals, search term optimisation, bidding, ACOS, ROAS and TACOS, product launches and client reporting. No ad spend or live Amazon Ads account is needed. You finish with a 90-day PPC management portfolio, a client report and a freelance quotation. Income, sales and job outcomes are never promised.
- Duration: 10 weeks
- Modules: 20
- Fee: Rs 14,999
- Field: E-commerce
Roles this track prepares you for
- Amazon PPC Specialist
- Amazon PPC Executive
- Amazon Advertising Specialist
- Marketplace Advertising Manager
- Marketplace PPC Analyst
- E-commerce Advertising Analyst
- Retail Media Analyst
- Amazon Ads Executive
- Marketplace Campaign Coordinator
- E-commerce Growth Manager
Curriculum
- Amazon PPC Foundations and ASIN Readiness - Understand how Amazon advertising and retail media work, how an account is organised for ads, and which products are ready to advertise. You finish by auditing the Surat Weave & Home catalogue.
- How Amazon Advertising and Retail Media Work
- Advertising Goals, Shopper Path and Account Structure
- ASIN Eligibility, Listing Quality and Stock Readiness
- Workshop: Advertising Readiness and ASIN Audit (T01)
- Product Economics and Break-Even ACOS - Work out what each product earns before advertising and what it can afford to spend. You calculate break-even ACOS, set target ranges and decide which products should not be advertised yet.
- Contribution Before Advertising: Costs, Fees and Returns
- Break-Even ACOS and Target ACOS Ranges
- Workshop: Product Contribution and Break-Even ACOS (T02)
- Assignment W01: PPC Readiness and Product Economics Kit
- Sponsored Products Structure and Automatic Campaigns - Learn how Sponsored Products campaigns, ad groups and ads fit together, how automatic targeting works, and how to set budgets, names and prelaunch checks for an automatic campaign.
- Sponsored Products: Campaigns, Ad Groups and Ads
- Automatic Targeting Groups, Bids and Budgets
- Naming Conventions and Prelaunch QA
- Workshop: Sponsored Products Automatic Campaign (T03)
- Manual Keywords, Match Types and Product Targeting - Research shopper search terms, choose broad, phrase or exact match, group keywords into ad groups, and target competing products and categories. You end with a complete manual targeting pack.
- Keyword Research and Broad, Phrase and Exact Match
- Product, Category and ASIN Targeting With Negatives
- Workshop: Manual Keyword and Product Targeting (T04)
- Assignment W02: Sponsored Products Campaign and Targeting Kit
- Search Term Reports, Harvesting and Negatives - Read search term reports, harvest converting queries into manual campaigns and add negatives with care. You learn why low click counts, attribution delay and margin must shape every negative decision.
- Reading Search Term Reports and Query Relevance
- Harvesting Winners and Adding Negative Keywords
- Sample Size, Intent and Margin Before You Negate
- Workshop: Search Term Harvesting and Negatives (T05)
- Bidding, Placements and Budget Pacing - Understand bid strategies, dynamic bidding and placement adjustments, and use CPC, CTR and conversion data to propose scoped bid and budget changes with safe monitoring rules.
- Bidding Strategies, CPC, CTR and Conversion Rate
- Placement Adjustments, Budget Pacing and Bid Change Management
- Workshop: Bidding, Placement and Budget Plan (T06)
- Assignment W03: Search Term, Bidding and Budget Kit
- Sponsored Brands and Brand Stores - Learn brand eligibility and Amazon Brand Registry, the Sponsored Brands formats, Brand Store and product-collection destinations, and how to plan a compliant brand campaign.
- Brand Eligibility, Brand Registry and Sponsored Brands Formats
- Brand Stores, Product Collections and Landing Destinations
- Sponsored Brands Targeting, Budgets and Compliance
- Workshop: Sponsored Brands Campaign and Creative (T07)
- Sponsored Brands Video and Creative QA - Plan a short brand video from product facts: concept, storyboard, shot list, captions and specifications. You review the result against advertising policy and label classroom previews honestly.
- Sponsored Brands Video: Concept and Specifications
- Storyboards, Shot Lists and Claim Review
- Workshop: Sponsored Brands Video Creative Brief (T08)
- Assignment W04: Sponsored Brands and Video Creative Kit
- Display Ads and Audience Strategy - Understand the move from Sponsored Display to Display ads, the audience and contextual targeting options, on-Amazon and off-Amazon placements, and how to plan a Display campaign within eligibility rules.
- From Sponsored Display to Display Ads
- Audiences, Contextual Targeting and Placements
- Display Objectives, Creative Variants and Scenario Budgets
- Workshop: Display Audience and Campaign Plan (T09)
- Display Performance and Creative Evaluation - Read Display reports with the right metrics for each format, compare audiences and creatives, and explain what attribution can and cannot show before recommending improvements.
- Reading Display Reports: CTR, CPC, CPM and Viewability
- Evaluating Creative and Audiences Within Attribution Limits
- Workshop: Display Performance and Creative QA (T10)
- Assignment W05: Display Audience Strategy Kit
- Amazon PPC Analytics and Attribution - Master the core PPC metrics, the different report types, attribution windows and reporting lag. You analyse ninety days of campaign data and learn to avoid double counting spend.
- PPC KPIs: CTR, CPC, CVR, ACOS and ROAS
- Attribution Windows, Report Types and Reporting Lag
- Reading a Ninety-Day PPC Dataset and Spotting Outliers
- Workshop: PPC Performance Analysis (T11)
- TACOS, Reconciliation and Seller Profitability - Connect advertising results to the seller's real business. You calculate TACOS, reconcile ad-attributed sales with the order ledger, and compare contribution before and after ad cost, returns and fees.
- TACOS and Total Seller Sales
- Reconciling Ad Sales With Seller Orders and Contribution
- Workshop: ACOS, TACOS and Seller Profitability (T12)
- Assignment W06: Advertising Analytics and Profitability Kit
- Product Launch Advertising Strategy - Plan the advertising for a new product: readiness, honest growth rules, campaign mix, keyword mapping, budget, learning periods, forecast scenarios and stock safeguards. No fake reviews and no rank promises.
- Launch Objectives, Readiness and Honest Growth Rules
- Launch Campaign Mix, Keyword Mapping and Budget
- Launch Forecast Scenarios and Stock Safeguards
- Workshop: Thirty-Day Product Launch Advertising Plan (T13)
- Launch Diagnosis and Inventory Decisions - Diagnose a simulated launch week by week. You separate demand, stock and offer problems, handle stockouts and promotions, and revise targeting and budget without making unsupported sales forecasts.
- Diagnosing a Launch: Demand, Stock or Offer Problem
- Stockouts, Promotions and Inventory-Aware Ad Rules
- Workshop: Launch Diagnosis and Inventory Optimization (T14)
- Assignment W07: Product Launch Advertising Kit
- Amazon DSP, Ads Agent and Retail Media Planning - Learn what retail media and programmatic buying are, how Amazon DSP, Amazon Ads Agent and DVA+ fit in, and what an India-based seller can actually access. You plan an introductory campaign in a simulator.
- Retail Media, Programmatic Buying and Amazon DSP Basics
- Amazon Ads Agent, DVA+ and What an India Seller Can Access
- Media Planning: Reach, Frequency, CPM and Budget
- Workshop: DSP and DVA+ Retail Media Planning (T15)
- Programmatic Quality and Measurement - Audit programmatic and Display inventory with viewability, invalid traffic, frequency, cost and brand suitability, and explain attribution caveats before recommending what to keep, fix or stop.
- Viewability, Invalid Traffic and Brand Suitability
- Programmatic Reporting, Frequency and Attribution Caveats
- Workshop: Programmatic Inventory Quality Analysis (T16)
- Assignment W08: Retail Media and Programmatic Kit
- Multi-Campaign PPC Optimization - Build a repeatable optimisation routine across Sponsored Products, Sponsored Brands and Display. You separate measurement problems from campaign problems, rank actions and record every uncertain decision.
- An Optimization Framework With Decision Logs
- Measurement Problems Versus Campaign Problems
- Ranking Actions and Documenting Uncertainty
- Workshop: Multi-Campaign PPC Optimization (T17)
- PPC Experiments and Profitable Scaling - Design and judge controlled advertising tests, check that groups are comparable, spot confounders, and decide whether to scale, maintain or retest within margin and stock limits.
- Designing Controlled PPC Experiments
- Scaling Decisions Within Margin and Stock Limits
- Workshop: PPC Experiment and Scaling Decision (T18)
- Assignment W09: PPC Optimization and Scaling Kit
- Client Account Operations and the Ninety-Day Roadmap - Learn how a PPC specialist onboards a client, handles access permissions and approvals, runs reporting calendars and meetings, and turns everything into a thirty-, sixty- and ninety-day advertising roadmap.
- Client Onboarding, Access Permissions and Governance
- Reporting Calendars, Budget Approvals and Client Meetings
- Planning a Ninety-Day Amazon Advertising Roadmap
- Workshop: Ninety-Day Amazon Advertising Strategy (T19)
- Client Reporting, Proposal and Final Capstone - Write a client performance report, define scope and a freelance retainer quotation, then integrate, correct and present the complete ninety-day Amazon PPC management portfolio for Surat Weave & Home.
- Client Reports, Scope of Work and Retainer Quotes
- Workshop: PPC Client Report and Freelance Proposal (T20)
- Assignment W10 and Capstone: Integrate and Quality-Check
- Capstone: Portfolio Presentation and Review
Frequently asked questions
How long is the Amazon PPC & Marketplace Advertising course?
It runs for 10 weeks, with 20 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Amazon PPC & Marketplace Advertising course cost?
The fee is Rs 14,999.
What will I build in Amazon PPC & Marketplace Advertising?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Amazon PPC & Marketplace Advertising prepare me for?
It prepares you to apply for roles such as Amazon PPC Specialist, Amazon PPC Executive, Amazon Advertising Specialist, Marketplace Advertising Manager, Marketplace PPC Analyst. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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