D2C Brand Building
Learn to turn a product business into a direct-to-consumer brand, the way an Indian D2C team does it. Over 12 weeks you research customers, position the brand, plan the range and price it for contribution, build and test a Shopify-style storefront with Indian payments and COD, plan Meta and Google acquisition, read funnels and run CRO tests, set up consent-based email and WhatsApp retention, run fulfilment and returns, and model CAC, repeat purchase and cash flow. One fictional Surat brand, Surat Weave & Home, runs from week 1 to a 90-day launch portfolio. All data is synthetic and no income or placement is promised.
- Duration: 12 weeks
- Modules: 20
- Fee: Rs 14,999
- Field: E-commerce
Roles this track prepares you for
- D2C Marketing Executive
- Junior D2C Marketing Executive
- E-commerce Brand Executive
- D2C Growth Associate
- Shopify Store Executive
- Brand Marketing Coordinator
- Customer Retention Executive
- Lifecycle Marketing Executive
- Junior E-commerce Analyst
- E-commerce Catalogue Executive
Curriculum
- D2C Foundations and Customer Research - Week 1, sessions 1-2. Learn how D2C differs from marketplaces, then study fictional interviews, reviews and competitors to find what Surat Weave & Home customers want. Task T01.
- D2C versus marketplace: ownership, brand equity and profit
- Reading interviews, reviews and surveys for buying motives
- T01 workshop: customer and competitor research report
- Brand Positioning and Identity - Week 1, sessions 3-4. Turn research into a positioning statement, brand promise, voice and visual direction, with every claim checked against approved product facts. Task T02, then assignment W01.
- Positioning, brand promise and value proposition
- Brand voice, pillars and visual direction
- T02 workshop: Surat Weave & Home brand strategy
- W01 assignment: research and positioning kit
- Product Assortment and Bundles - Week 2, sessions 5-6. Work with 36 fictional SKUs in 8 families to pick launch products, a hero product and two bundles, and see what each choice means for stock. Task T03.
- Product families, SKUs and hero products
- Bundles, use cases and what they do to stock
- T03 workshop: choose launch products and two bundles
- Pricing and Contribution Economics - Week 2, sessions 7-8. Build the cost stack for each product, calculate contribution per order after discounts, shipping, gateway fees and returns, and find prices that survive. Task T04, then assignment W02.
- Cost stack, GST and gross margin for D2C
- Contribution per order: discounts, shipping, fees and returns
- T04 workshop: pricing and contribution workbook
- W02 assignment: product strategy and economics kit
- Shopify Store Architecture - Week 3, sessions 9-10. Learn how a Shopify store is organised, then design the sitemap, navigation and home-page sections for a mobile-first D2C storefront. Task T05.
- Shopify foundations: plans, admin, permissions and themes
- Navigation, sitemaps, sections and mobile-first structure
- T05 workshop: storefront architecture and home page
- Shopify Catalogue and Collections - Week 3, sessions 11-12. Clean product data, map variants, set prices and stock, build collections and validate a Shopify import file. Task T06, then assignment W03.
- Product data, variants and inventory in Shopify
- Collections and the product import CSV
- T06 workshop: Shopify-ready catalogue and collections
- W03 assignment: storefront structure and catalogue kit
- Product Pages and Cart Conversion - Week 4, sessions 13-14. Build a product detail page that is truthful and easy to use on a phone, preview the cart, and learn which persuasion tricks are dark patterns to avoid. Task T07.
- Product page hierarchy, images and trust signals
- Mobile UX, cart design, honest claims and dark patterns
- T07 workshop: product detail page and cart prototype
- Checkout, Payments and Shipping QA - Week 4, sessions 15-16. Learn Indian payment options (UPI, cards, netbanking, COD) and why Shopify Payments is not available in India, then test fictional checkouts, shipping and taxes. Task T08, then assignment W04.
- Indian payments: UPI, cards, COD and Shopify Payments availability
- Shipping zones, taxes and checkout totals
- T08 workshop: checkout, payment and shipping QA report
- W04 assignment: product page and checkout readiness kit
- Brand Content, Store SEO and Launch Readiness - Week 5, sessions 17-20. Create original brand and product content, write unique store metadata, and run a launch compliance check. Task T09 is submitted; T10 and assignment W05 are graded workshops.
- Brand story, content pillars and original creative rights
- T09 workshop: brand and product content pack
- Store SEO: search intent, titles, metadata and alt text
- T10 workshop: Shopify SEO and launch audit
- Launch compliance: policies, pricing, labelling and grievance
- W05 assignment: content and organic readiness kit
- Customer Acquisition: Plan and Optimise - Week 6, sessions 21-24. Plan Meta and Google acquisition against product contribution, read fictional campaign reports without mistaking ROAS for profit, and plan one controlled creative test. Task T11 is submitted; T12 and assignment W06 are graded workshops.
- Acquisition channels, objectives and CAC limits
- Meta and Google basics, feeds, UTMs and creative briefs
- T11 workshop: Meta and Google acquisition blueprint
- Reading campaign reports: ROAS, CAC and attributed orders
- T12 workshop: creative and budget analysis
- W06 assignment: acquisition and campaign planning kit
- Funnel Analytics and CRO Experiments - Week 7, sessions 25-28. Analyse 90 days of fictional store events, find where shoppers drop off, and design and read an A/B test without over-claiming. Task T13 is submitted; T14 and assignment W07 are graded workshops.
- Store analytics, GA4 events and funnel definitions
- Funnel stages, abandonment, device splits and checkout friction
- T13 workshop: shopping and checkout funnel report
- CRO hypotheses, test design and reading results
- T14 workshop: conversion experiment memo
- W07 assignment: analytics and CRO kit
- Email Segmentation and Automation - Week 8, sessions 29-32. Use Shopify Messaging concepts and consent records to build permission-aware segments and email flows, including the difference between abandoned cart and abandoned checkout. Task T15 is submitted; T16 and assignment W08 are graded workshops.
- Shopify Messaging, marketing permission and customer segments
- T15 workshop: permission-aware segment plan
- Email flows: triggers, conditions, cart versus checkout recovery
- Shopify Flow: triggers, conditions and actions
- T16 workshop: three email automation flows
- W08 assignment: email segmentation and automation kit
- WhatsApp Opt-In and Retention Campaigns - Week 9, sessions 33-34. Learn WhatsApp Business App versus Platform, opt-in evidence, template categories, message costs and opt-out handling, then design a compliant campaign. Task T17.
- WhatsApp Business App versus Platform for D2C
- Opt-in, template categories, costs and opt-out
- T17 workshop: compliant WhatsApp campaign and consent pack
- WhatsApp Support and Retention Workflow - Week 9, sessions 35-36. Use the 24-hour service window, utility messages and human handoff to support customers without over-marketing. Task T18, then assignment W09.
- The 24-hour service window and utility messages
- Human handoff and support SOP
- T18 workshop: customer service and retention workflow
- W09 assignment: WhatsApp retention and support kit
- Fulfilment and Inventory Operations - Week 10, sessions 37-38. Learn the order lifecycle, stock reservation, COD, packing and dispatch, then work a simulated fulfilment queue and reconcile the stock ledger. Task T19.
- Order lifecycle, stock reservation and COD
- Packing, dispatch, delivery failures and stock reconciliation
- T19 workshop: fulfilment queue and inventory report
- Returns, Refunds and Customer Experience - Week 10, sessions 39-40. Investigate fictional returns and support tickets, apply the store policy, adjust refunds and stock, and propose fixes. Task T20, then assignment W10.
- Return policy, refunds and exchanges
- Support tickets, root causes and service recovery
- T20 workshop: returns and customer experience audit
- W10 assignment: operations and customer experience kit
- Customer Economics and Cohorts - Week 11, sessions 41-42. Define net sales, contribution, CAC and AOV exactly, then analyse cohorts and repeat purchase from fictional orders without treating a short window as lifetime value. Task T21.
- Net sales, contribution, CAC and AOV: defining each term
- Cohorts, repeat purchase, first versus repeat orders and LTV limits
- T21 workshop: CAC, AOV, repeat purchase and contribution
- Scaling and Cash-Flow Forecasting - Week 11, sessions 43-44. Build conservative, base and aggressive 90-day scenarios and see why growth can use up cash even when each order earns contribution. Task T22, then assignment W11.
- Working capital, inventory funding and cash timing
- Conservative, base and aggressive scaling scenarios
- T22 workshop: 90-day scaling and cash-flow forecast
- W11 assignment: customer economics and scaling kit
- Launch Operations and the 90-Day Roadmap - Week 12, sessions 45-46. Turn the earlier work into launch gates, a daily KPI board and a 90-day roadmap with owners, risks and review rhythm. Task T23.
- Launch operations: readiness gates and the daily KPI board
- Roadmap design: owners, risks, reviews and founder decision rules
- T23 workshop: 90-day launch and growth roadmap
- Capstone: Launch and Growth Portfolio - Week 12, sessions 47-48. Finish T24, the client proposal or founder plan, integrate the work from weeks 1-11 into one portfolio (W12), correct it and present it. The capstone reuses earlier outputs and is not built from scratch.
- T24 workshop: client proposal or founder business plan
- Job, freelance and founder pathways with honest limits
- W12 assignment: integrate the launch and growth portfolio
- Capstone review, correction and presentation
Frequently asked questions
How long is the D2C Brand Building course?
It runs for 12 weeks, with 20 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the D2C Brand Building course cost?
The fee is Rs 14,999.
What will I build in D2C Brand Building?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does D2C Brand Building prepare me for?
It prepares you to apply for roles such as D2C Marketing Executive, Junior D2C Marketing Executive, E-commerce Brand Executive, D2C Growth Associate, Shopify Store Executive. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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