Generative AI for Creatives
A08 Generative AI for Creatives turns beginners into AI-assisted multimedia producers. Over four weeks and 20 hours you work like a small creative studio for fictional Surat brands: you write a creative brief, build a moodboard and storyboard, art-direct images in Midjourney and Adobe Firefly, plan camera moves and shots in Runway and Luma AI, shape a jingle in Suno, compare Udio, write and time a voiceover in ElevenLabs, design sound in Stable Audio, then assemble, check and deliver a 20-30 second brand ad. Every lesson has interactive 3D scenes and real decisions, not passive videos. You also learn what each plan allows commercially, voice consent rules, credit costs and how to quote a client. You finish with a portfolio, a rights manifest and a cost estimate. Paid tool credits are never required to pass: each task has a classroom alternative.
- Duration: 4 weeks
- Modules: 14
- Fee: Rs 12,999 (about Rs 2,166 a month on EMI)
- Field: AI & Automation
Roles this track prepares you for
- AI Content Creator
- Multimedia Producer
- Junior Creative Producer
- AI Artist
- AI Video Editor
- Junior Graphic Designer
- Social Media Content Creator
- Video Editor
- Creative Executive
- Digital Content Executive
Curriculum
- Creative Briefs, Moodboards and Storyboards - Start where every paid creative job starts: the client's goal. You learn the AI creative workflow and where human judgment decides, turn a café owner's request into a one-page creative brief, build a moodboard with palette and mood, and plan the ad as a four-scene storyboard.
- The AI creative workflow and where you decide
- Write a creative brief a client will sign
- Build a moodboard and a four-scene storyboard
- Midjourney: AI Image Creation and Art Direction - Learn to direct images instead of rolling dice. You break prompts into subject, setting, composition, lighting, style and ratio, use references and variations to stay on style, and present three directions for a perfume brand with a reasoned pick. Plan terms decide commercial use.
- Midjourney prompt anatomy: say what you see
- Composition, lighting and camera angles in prompts
- References, variations and three directions
- Adobe Firefly: Generative Editing for Campaign Images - Use Adobe's generative tools to fix and adapt real product images: generate with Firefly, change backgrounds with Generative Fill, widen frames with Generative Expand, place text, and track generative credits. You learn which models are Adobe's own and which are partner models with different terms, and what Content Credentials record.
- Firefly image generation and which model you used
- Generative Fill and Expand on a real product photo
- Credits, Content Credentials and commercial terms
- Visual Consistency, Quality Checks and the Image Kit - Make a set of images look like one campaign. You keep product, character, colour and lighting consistent, spot AI artifacts and broken text, refuse images that misrepresent a real product, and assemble Assignment 1: your complete creative direction and image kit for the café brief.
- Keep a campaign looking like one brand
- Artifacts, broken text and honest product images
- Inspect and select images like an art director
- Assignment 1: assemble your image kit
- Runway: Generative Video and Camera Movement - Turn a still into a shot. You learn text-to-video and image-to-video in Runway, describe camera moves (static, pan, tilt, dolly, orbit, zoom) and subject motion separately, read credit costs before you generate, and review clips for warping, flicker and drift.
- Runway text-to-video and image-to-video
- Camera moves: pan, tilt, dolly, orbit and zoom
- Iterate, review artifacts and budget credits
- Luma AI: Lifestyle Motion and Scene Continuity - Use Luma AI's current video models to create a lifestyle scene from a reference image, keep the product and setting consistent, use modify features where available, and record what each attempt cost. You compare when Luma or Runway suits a shot better.
- Luma AI scene prompts and image-to-video
- References and keeping the product consistent
- Modify, cost and choosing Luma or Runway
- Shot Sequences, Continuity and the Video Kit - Join shots into a story. You write a shot list, time a three-shot sequence, keep screen direction, light and product consistent across cuts, decide which generations are usable, budget iterations, and assemble Assignment 2: your video and motion kit.
- Shot lists and a three-shot sequence
- Continuity, screen direction and pacing
- Usable takes and an iteration budget
- Assignment 2: assemble your video kit
- Suno AI: Brand Music and Jingle Concepts - Give a brand a sound. You learn mood, genre, tempo, instruments and song structure in plain words, write Suno prompts for an instrumental bed and a short jingle, iterate, and check what your plan allows: commercial use depends on the plan when you created the track, and that permission is not the same as copyright.
- Music basics: mood, genre, tempo and instruments
- Suno prompts, song structure and a 15-second jingle
- Suno plans, commercial use and copyright
- ElevenLabs: Narration and Voiceover - Write and voice a 20-second promo. You write for the ear, time a script by word count, mark pauses and emphasis, fix pronunciation of Indian names, choose a synthetic voice with the right tone, and follow consent rules: Professional Voice Cloning is only for your own verified voice.
- Write and time a voiceover script
- ElevenLabs voices, pacing and pronunciation
- Voice consent, cloning rules and rights
- Udio: AI Music Exploration and Tool Comparison - Compare AI music approaches the way a producer does. You explore Udio's prompting and arrangement ideas through legitimate listening and official examples, learn why its downloads were switched off in 2026 and how to check the current status, and recommend a music tool for a client on brief, rights, export and cost.
- Explore Udio: prompts and arrangement ideas
- Udio downloads, label deals and licensing limits
- Choose a music tool for a client
- Stable Audio: Sound Design and the Audio Kit - Design the sounds people feel but rarely notice. You prompt Stable Audio for an opening hit, ambience, a whoosh and an end accent, control duration, layer and balance them, check licence terms for the plan, API or open model, and assemble Assignment 3: your music, voice and sound kit.
- Sound design basics: hits, beds, whooshes and stings
- Stable Audio prompts, duration and loops
- Layering, levels and Stable Audio licences
- Assignment 3: assemble your audio kit
- Integrated Workflow, Editing and Export - Bring every asset together. You map a production pipeline, name and version files, build a timeline with video, voice, music and effects, sync narration to scenes, balance levels, add captions, and export 9:16, 1:1 and 16:9 versions with the right size and safe areas, using a free editor or the course's Timeline Studio.
- The production pipeline and asset management
- Timeline editing and audio sync
- Captions, aspect ratios and export
- Rights, Quality Audits and Freelance Pricing - Protect the client and get paid fairly. You separate use permission, copyright, ownership, licence, export permission and source rights, audit a flawed campaign, price AI credits, subscriptions and human hours into a quote, and write Assignment 4: a client creative production plan.
- Rights, consent and the quality audit
- Freelance packages, scope and quotations
- Assignment 4: client production plan
- Capstone: AI-Powered Brand Launch Campaign - Deliver a complete 20-30 second multimedia ad for a fictional Surat D2C brand you choose, reusing your earlier work. You plan, produce with at least three tools, assemble, run quality and rights checks, estimate cost and present it like a client pitch.
- Capstone brief, concept and production plan
- Produce and select your capstone assets
- Assemble, sync and quality-check the ad
- Rights manifest, cost estimate and client pitch
Frequently asked questions
How long is the Generative AI for Creatives course?
It runs for 4 weeks, with 14 modules. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Generative AI for Creatives course cost?
The fee is Rs 12,999, or about Rs 2,166 a month on EMI.
What will I build in Generative AI for Creatives?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Generative AI for Creatives prepare me for?
It prepares you to apply for roles such as AI Content Creator, Multimedia Producer, Junior Creative Producer, AI Artist, AI Video Editor. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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