Growth Hacking & Viral Marketing
Learn how product-led startups grow in a measurable, ethical way. Across ten weeks you work as a junior product growth analyst at TeamFlow India, a fictional Surat SaaS startup, and use supplied synthetic data to apply AARRR, define a North Star metric, diagnose activation and retention, calculate viral coefficients, audit referral rewards, read heatmaps and session replays, analyse A/B tests, and model revenue and CAC. You finish with a client-ready ninety-day growth strategy and consulting proposal for your portfolio. No job, income or viral-growth result is promised.
- Duration: 12 weeks
- Fee: Rs 14,999 (about Rs 2,500 a month on EMI)
- Field: Digital Marketing
Roles this track prepares you for
- Growth Marketing Executive
- Junior Growth Marketer
- Product Growth Analyst
- Growth Analyst
- Startup Marketing Executive
- Lifecycle Marketing Executive
- User Acquisition Executive
- Retention Marketing Executive
- Referral Marketing Executive
- Product Analyst
Curriculum
- Growth Fundamentals, AARRR and the North Star - Separate sustainable growth from vanity metrics, learn the five AARRR stages and define TeamFlow India's North Star metric, Weekly Active Collaborative Workspaces. Session 1 teaches the concepts; Session 2 builds the metric tree and KPI dictionary.
- Sustainable Growth Versus Vanity Metrics
- Growth Teams, Hypotheses and Ethical Growth
- AARRR Pirate Metrics, Stage by Stage
- Workshop: TeamFlow's North Star and KPI Dictionary
- Growth Baseline, Data Quality and the Week 1 Kit - Learn how event data, user IDs and workspace IDs fit together, then audit TeamFlow's dirty growth dashboard: duplicates, test accounts and wrong denominators. Session 4 combines T01 and T02 into Weekly Assignment 1.
- Event Data, Canonical IDs and Growth Data Quality
- Workshop: Audit TeamFlow's Growth Dashboard
- Assignment 1 Brief: Startup Growth Foundation Kit
- Assignment 1 Workshop: Assemble the Foundation Kit
- Acquisition Funnels and Channel Quality - Map how TeamFlow's users discover it, calculate visit-to-signup and signup-to-activation by channel, and compare cost within a stated scope. Session 5 teaches discovery and CAC; Session 6 produces the channel quality report.
- Acquisition Channels and Customer Discovery
- CAC, Funnel Leakage and Acquisition Quality
- Channel Funnel Calculations, Step by Step
- Workshop: TeamFlow Channel Quality Report
- Customer Research, Growth Hypotheses and the Week 2 Kit - Tag interviews, onboarding feedback and cancellation reasons, separate observations from assumptions and write testable hypotheses. Session 8 combines T03 and T04 into Weekly Assignment 2.
- Interviews, Feedback Tagging and Customer Barriers
- Workshop: Turn Research Into Growth Opportunities
- Assignment 2 Brief: Acquisition and Customer Insight Kit
- Assignment 2 Workshop: Assemble the Insight Kit
- Product-Led Growth and the Activation Funnel - Learn PLG, the aha moment, time-to-value and the two activation definitions used in this course, then build an ordered activation funnel from TeamFlow's event logs and find the largest drop-off.
- Product-Led Growth, the Aha Moment and Time-to-Value
- Activation Definitions and the Onboarding Checklist
- Building an Ordered Activation Funnel
- Workshop: Why New Workspaces Fail to Activate
- Onboarding Redesign, Time-to-Value and the Week 3 Kit - Find friction in TeamFlow's first-run screens, design a simpler onboarding flow without dark patterns and brief an activation experiment. Session 12 combines T05 and T06 into Weekly Assignment 3.
- Finding Friction and Designing a Simpler Onboarding Flow
- Workshop: Onboarding Prototype and Experiment Brief
- Assignment 3 Brief: Product-Led Activation Improvement Kit
- Assignment 3 Workshop: Assemble the Activation Kit
- Retention, Churn and Cohort Analysis - Learn retention, churn, engagement ratios and habit formation, then calculate Week 1 and Week 4 cohort retention for TeamFlow while handling incomplete observation windows correctly.
- Retention, Churn and Engagement Basics
- Feature Adoption, Habits and the User Lifecycle
- Cohort Tables and Incomplete Observation Windows
- Workshop: TeamFlow Weekly Retention Heatmap
- Lifecycle Engagement, Consent and the Week 4 Kit - Design lifecycle segments and helpful onboarding and re-engagement messages that respect consent, notification choices and frequency limits. Session 16 combines T07 and T08 into Weekly Assignment 4.
- Lifecycle Segments and Helpful Messages
- Workshop: A Responsible Engagement and Retention Plan
- Assignment 4 Brief: Retention and Product Engagement Kit
- Assignment 4 Workshop: Assemble the Retention Kit
- Viral Loops and Viral Coefficient Mathematics - Learn viral loops, network effects, cycle time and saturation, then calculate TeamFlow's signup and activated-user viral coefficients with clear denominators and honest limits.
- Viral Loops and Network Effects
- Cycle Time, Saturation and the Limits of K
- Calculating K for Signups and K for Activated Users
- Workshop: TeamFlow's Viral and Activation Coefficients
- Invitation Loop Design and the Week 5 Kit - Design a collaborative invitation journey that gives users a genuine reason to invite teammates, with no forced contact upload and clear permission. Session 20 combines T09 and T10 into Weekly Assignment 5 with an adjustable growth model.
- Natural Reasons to Invite and Sharing Design
- Workshop: A Collaborative Invitation Loop Blueprint
- Assignment 5 Brief: Viral Loop and Growth Modeling Kit
- Assignment 5 Workshop: Assemble the Viral Modeling Kit
- Referral Program Design and Incentive Economics - Learn referral marketing, two-sided incentives, attribution, caps and reward liability, then design a complete TeamFlow referral program with written terms and priced cost scenarios.
- Referral Marketing and Incentive Basics
- Eligibility, Attribution, Caps and Program Terms
- Pricing Reward Cost Scenarios
- Workshop: TeamFlow Referral Program Blueprint
- Referral Tracking, Fraud Controls and the Week 6 Kit - Audit a reward ledger against written eligibility rules, spot self-referrals and duplicate claims, and flag risky patterns for human review. Session 24 combines T11 and T12 into Weekly Assignment 6.
- Fraud Signals and the Reward Ledger
- Workshop: Audit Referral Rewards and Suspicious Claims
- Assignment 6 Brief: Referral Program and Rewards Management Kit
- Assignment 6 Workshop: Assemble the Referral Operations Kit
- Contentsquare Heatmaps and Onboarding UX - Learn experience analytics with Contentsquare, formerly Hotjar: heatmaps, scroll maps, sampling, privacy masking and consent. Then audit TeamFlow's simulated onboarding page from click coordinates, scroll depth and device data.
- Experience Analytics: Contentsquare and the Former Hotjar
- Privacy Masking, Consent and Sampling
- Reading Click and Scroll Heatmaps
- Workshop: TeamFlow Onboarding Heatmap Audit
- Session Replay, Surveys and the Week 7 Kit - Review simulated session traces, tag frustration events, group survey themes and prepare a usability hypothesis. Session 28 combines T13 and T14 into Weekly Assignment 7.
- Session Replay and Survey Analysis
- Workshop: Find Product Friction in Replays and Surveys
- Assignment 7 Brief: Contentsquare UX and Experience Analytics Kit
- Assignment 7 Workshop: Assemble the UX Friction Kit
- Growth Experiments and Prioritization - Learn hypotheses, controls, exposure, primary metrics, guardrails and sample-size basics, then score TeamFlow's growth ideas with ICE or RICE and pick the experiments worth running first.
- Experiment Design Fundamentals
- Guardrails, Sample Size and Confounders
- ICE and RICE Scoring, Step by Step
- Workshop: Prioritize TeamFlow's Experiment Backlog
- A/B Test Analysis and the Week 8 Kit - Validate assignment counts, check sample-ratio mismatch, calculate lift and uncertainty, review guardrails and write a decision memo. Session 32 combines T15 and T16 into Weekly Assignment 8.
- Reading A/B Results: Lift, SRM and Uncertainty
- Workshop: Analyze an Onboarding and Referral A/B Test
- Assignment 8 Brief: Growth Experimentation and Testing Kit
- Assignment 8 Workshop: Assemble the Experimentation Kit
- Freemium Monetization and SaaS Revenue - Learn plans, free-to-paid conversion, MRR, ARPA, churn, discounts, refunds and billing rules, then analyse TeamFlow's freemium funnel and count ending MRR from valid active subscriptions only.
- SaaS Revenue Metrics: MRR, ARPA and Churn
- Plans, Discounts, Refunds and Revenue Rules
- Free-to-Paid Conversion and MRR, Step by Step
- Workshop: TeamFlow Freemium Revenue Report
- Growth Economics, Scaling and the Week 9 Kit - Calculate CAC, reward cost, payback and contribution under stated assumptions, compare growth investment options and separate forecasts from results. Session 36 combines T17 and T18 into Weekly Assignment 9.
- CAC, Payback and Contribution Economics
- Workshop: A Sustainable Growth Investment Memo
- Assignment 9 Brief: Revenue, CAC and Scaling Strategy Kit
- Assignment 9 Workshop: Assemble the Revenue and Scaling Kit
- Growth Operations and the Ninety-Day Roadmap - Learn how growth teams work with product and engineering, run weekly reviews and keep decision logs, then turn all earlier analysis into a thirty-, sixty- and ninety-day roadmap with owners, dependencies and risks.
- Growth Team Operations and Experiment Cadence
- Decision Logs, Reporting and Responsible Growth
- Building a Thirty-, Sixty- and Ninety-Day Roadmap
- Workshop: TeamFlow's Ninety-Day Growth Roadmap
- Capstone: Growth Report, Proposal and Client Handover - Combine your Week 1 to 9 work into a client-ready ninety-day growth strategy, validate every key number, build an executive dashboard and a consulting proposal, and prepare a portfolio presentation. Session 39 holds the T20 report and proposal workshop; Session 40 holds Weekly Assignment 10 and the capstone review.
- Growth Audit Report Structure and Consulting Pricing
- T20 Workshop: Growth Report and Consulting Proposal
- Assignment 10 Brief: Ninety-Day Startup Growth Portfolio
- Capstone Review: Portfolio, Interviews and Client Delivery
Frequently asked questions
How long is the Growth Hacking & Viral Marketing course?
It runs for 12 weeks. It is self-paced online learning from EasySkill Career Academy, Surat.
How much does the Growth Hacking & Viral Marketing course cost?
The fee is Rs 14,999, or about Rs 2,500 a month on EMI.
What will I build in Growth Hacking & Viral Marketing?
Every module ends in a graded practical task that AI checks in about 30 seconds, so you finish with a portfolio you can show to employers or clients.
Which roles does Growth Hacking & Viral Marketing prepare me for?
It prepares you to apply for roles such as Growth Marketing Executive, Junior Growth Marketer, Product Growth Analyst, Growth Analyst, Startup Marketing Executive. It does not guarantee a job or income.
Can I learn online, or do I have to visit a centre?
You can learn fully online. EasySkill also has centres in Adajan, Vesu and Bhestan, Surat, if you prefer to visit.
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